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From the Pyramids of Giza to the Guggenheim, this lively guide explains the key concepts and inventions in architecture clearly and concisely. Exploring the myriad ways in which the built environment is shaped and created, readers will gain a new and informed appreciation for architecture, from the classical orders of Vitruvius - Doric, Ionic and Corinthian - to the to the most recent contemporary trends. Philip Wilkinson offers expert introductions to the most important architectural movements and styles throughout history, as well as describing some of the greatest architects' most important and representative works. So, if you've ever wondered when a building is just a building or art, or want to know more about Gothic vaults, trusses and arches, this is the perfect introduction. Contents: The Orders, Prefabrication, Machine aesthetics, Roman engineering, Beaux Arts, Dymaxion, Romanesque, Arts and Crafts, Alternative architecture, Gothic, Conservation, Functionalism, Renaissance, Skyscraper, Plug-in city, Baroque, City Beautiful, Minimalism, Rococo, Art Nouveau, Brutalism, Palladianism, Secession, Townscape, Neo-Classicism, Art Deco, Postmodernism, Character, Garden city, Contextual design, Taste, Futurism, Hi Tech, The Picturesque, Constructivism, Deconstructivism, The Sublime, Bauhaus, Historicism, Landscape garden, De Stijl, Community architecture, Revivalism, International Style, Green architecture, Restoration, Expressionism, Urbanism, Industrial, Organic architecture, Eclecticism.
A dynamic insight into how science will shape human destiny over the coming century. What will the world look like in 2020, 2030 or even 2100? How will progress in scientific research affect human life in the areas of health and lifestyle, energy and the environment, politics and conflict, space exploration and even the ultimate questions of existence? This book offers an electrifying trip through the wonders - and terrors - awaiting us over the next hundred years.
At a time of widespread popular cynicism and profound international unease, the need for clarity over the basic concepts of politics has never been greater. The forces of Fundamentalism endanger our Liberty and Security, while government responses to it may pose a basic threat to Justice, Democracy and Human rights. Corruption, War and Tyranny arouse public indignation which is often inflamed by Propaganda, the blandishments of Political parties and the far-from-disinterested attentions of the Media. The proper limits of the State; the legitimacy of Revolution and Political violence; the ideological tensions between Socialism, Liberalism and Capitalism; the challenges posed by Poverty, Crime and Racism: these and other ideas are essential in interpreting the current political debate and modes of government. In 50 Political Ideas You Really Need to Know, Ben Dupré provides a clear, concise account of key concepts that we ignore at our peril.
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. Clear and concise explanations of the following concepts are included: Adhocracy Art of War Balanced Scorecard The Boston Matrix Branding Business Process Re-engineering Career Anchor Competitive Advantage Continuous Process Improvement Core Competencies Customer Relationship Decentralization Decision Theory Management (CRM) Economic Value Added (EVA) Excellence Experience Curve Five Structures The Four Ps Gap Analysis Intellectual Capital Just-in-Time Delivery Knowledge Management Lateral Thinking Leadership Theory Management by Objectives Management Science Mergers and Acquisitions The Mission Statement Neuro-linguistic Programming (NLP) Organic Growth Outsourcing Performance Management Plan Do Check Act (PDCA) Plan Organize Command Product/Market Matrix The Psychological Contract Coordinate Control Relative Cost Position Risk Analysis S Curve Six Sigma Seven S Model Stakeholder Analysis Strategic Intent Supply and Demand Team Building and Theories X, Y and Z Vertical Integration Complementary Roles Value-based Management Yield Management Zero-base Planning
أيهما أشد خطراً، المسدس أم حوض السباحة؟ ما هي الأشياء المشتركة بين معلمي المدارس ومصارعي السومو؟ لماذا ما يزال تجار المخدرات يعيشون مع أمهاتهم؟ ما هو مقدار اهتمام الوالدين حقاً؟ ما هو تأثير قضية «رو» و«ويد» في جرائم العنف؟ قد لا تبدو هذه الأسئلة مثل الأسئلة النمطية التي يسألها الاقتصادي، لكن ستيفن د. ليفيت ليس اقتصادياً نمطياً؛ إنه عالم شجاع أكثر من أي شيء آخر، يدرس المادة والأحاجي في الحياة اليومية ــ من الغش والجريمة إلى الرياضة وتربية الأطفال ــ وتقوم استنتاجاته عادة على قلب الحكمة التقليدية رأساً على عقب. وغالباً ما يبدأ بتل كبير من المعطيات وبسؤال بسيط لم يطرح من قبل. إنه يهتم ببعض هذه الأسئلة مثل قضايا الحياة والموت، وبعضها الآخر ذو ميزات استثنائية دون شك. وهكذا يحتوي هذا الكتاب على حقل جديد من الدراسة، وهو (الاقتصاد العجيب). ومن خلال سرده للقصص الآسرة ومن النظرة العميقة غير المباشرة، يبين ليفيت وزميله ستيفن ج. دوبنر أن الاقتصاد -في جذوره- دراسة للحوافز ـــ كيف يحصل الناس على ما يريدون أو يحتاجون، لاسيما عندما يريد الناس الآخرون الشيء ذاته أو يحتاجونه. في كتابهما (الاقتصاد العجيب)، يشرع المؤلفان في استكشاف الجانب الخفي ـــ من كل شيء؛ الأعمال الداخلية لعصابة مخدرات، وحقيقة الوسطاء العقاريين، وأساطير تمويل الحملات. وقصص الغش لدى معلمي المدارس. وأسرار جمعية كوكلوكس كلان (العرقية). ومن هنا فإذا كانت الأخلاق تمثل كيف نريد للعالم أن يسير، فإن الاقتصاد يمثل كيف يعمل العالم فعلاً. صحيح إن قراء هذا الكتاب سيتسلحون بقصص وأحاجٍ تكفي لتروى في آلاف الحفلات، لكن كتاب (الاقتصاد العجيب) يستطيع أن يقدم أكثر من ذلك، إنه يعيد تعريف الطريقة التي ننظر بها إلى العالم الحديث تعريفاً حرفياً. العبيكان للنشر
The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. In How to Argue: Powerfully, Persuasively, Positively , you will discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want. The Truth About Negotiations, Second Edition shares even more proven principles for handling virtually every negotiation situation. Building on her widely praised First Edition, Leigh Thompson delivers more than 50 real solutions for the make-or-break scenarios faced by every negotiator. In this edition, Thompson adds powerful new “truths” and techniques for negotiating across generations and cultures, negotiating in virtual/online environments, and more.

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