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A versatile manual that can be used to stimulate product innovation, benchmarking analysis, and engineering design, this book goes beyond theory to provide relevant advanced methods and techniques that readers can apply in their work for both short- and long-term results. The author links Quality Function Deployment (QFD) with other quality design techniques and discusses processes for improving its effectiveness. He also highlights methods for selecting a product's technical features. Real implementation case studies and numerous examples illustrate the concepts, including the Qualitometro method for designing and measuring quality in the service sector.
Changes in the economy have put pressure on today's managers to compress the development and manufacturing cycles of their new products. In their quest to meet this challenge, many managers have found Quality Function Deployment (QFD) a very effective technique, but they want to take it further. Advanced QFD was written for QFD practitioners who want to enhance the power of their practice. Designed for use as both a reference book and a training manual, this book's goal, in the words of its author, is "to infuse value thinking into practitioners of QFD ... to take the reader beyond the basics and into the world of planning". After a review of basic principles and techniques of QFD, Advanced QFD demonstrates how to incorporate modern planning techniques, Value Engineering, and Technological Forecasting methods - topics that are not even discussed in other books about QFD. It shows readers how to apply new methods and combinations of techniques, based on true industrial experience, to their own design problems.
A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries. This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits. Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning. In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization. Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations. "This is far and away the best book on QFD, a book that is very much needed by American and European industry." - "Don Clausing, Bernard M. Gordon Adjunct Professor of Engineering Innovation and Practice Massachusetts Institute of Technology" 0201633302B04062001
This book focuses on the collection, interpretation, and analysis of the voice of the customers (VOC) and serves as an excellent reference or textbook for learning how to apply QFD. Following this unique approach for capturing the VOC will ensure your product/service meets their needs. Included is a discussion of recent advances in QFD methodology, methods for strategically analyzing and selecting benchmarks, and examples through case studies.
Quality Function Deployment is an information system producing structured data for quality managers and practitioners. This is a practical guide to implementing such a system for readers assumed to be familiar with it. Annotation copyright Book News, Inc. Portland, Or.
Customer Integration Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer. Customer Integration opens with a comprehensive overview for executives, followed by a detailed discussion of how CIDM/QFD can increase profits for businesses in a variety of industries. The executive overview reviews the issues confronting companies today and gives reasons why executives will need to be linked to customers to compete. The second part of the book lays out some of the foundation knowledge that middle managers will need to have in order to commit to supporting individuals and teams and to complete CIDM/QFD projects. Part II also offers practical discussions on the critical role of leadership and the challenges of implementation. The third part of the book provides a step-by-step explanation of the process, along with a complete review of the necessary concepts and tools to make a CIDM/QFD project happen. Customer Integration is designed for the whole company. It provides the information executives and managers need to undertake a Customer Integrated Decision-Making project and the knowledge that team members need to assure success in their project. Advance praise for Customer Integration "Customer Integration is written for the entire management team, from the executive to the project team members, challenging all not only to decide to use CIDM/QFD, but to achieve maximum value from the process. This is a book for those who believe delighting customers is a state of the art." --Michael E. Holtzleiter Manager-Europe, Senco Fastening Systems "The CIDM concepts in this book go beyond the QFD matrix analysis to show how to introduce the process into a company and how to lead a multifunctional team through the process. These concepts are helping us balance the voice of the customer in our product development process. After just one project, it is adding clarity and objectivity to our decisions by highlighting the trade-offs that must be made between customer wants, competitive pressures, and our company's capabilities." --Ronald A. Weeks Corporate Planning Director, Cincom Systems, Inc. "Having completed a CIDM project, I found Customer Integration to be a comprehensive documentation of this incredible process. This very replicable methodology truly allows companies to get at the 'real' customer requirements. The way the book is divided into sections for the executive, project and middle manager, and team members provides a clear perspective on 'hands on' for each." --Steve Nelson Manager-Emerging Markets, Senco Fastening Systems "If you are looking for structured processes that provide you with a better understanding of your customers, an understanding about what they mean by value, that promotes 'leveling' of customer knowledge among the enterprise, that assures 'true' teaming and reduces the time to bring innovations into the marketplace, then Customer Integration is the book that you have been looking for." --John Edholm Vice President-Sales & Marketing, Pierce and Stevens
This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, process phases and faults analysis. The model, as presented with practical suggestions, can be used in firms with low resources and/or need for speed. In addition, a chapter is dedicated to the most common “fuzzy” algorithms, explained for professionals and the book closes by describing in detail some QFD case studies. This book will be of interest to all who wish to use QFD to respond to and satisfy customer requirements effectively.

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