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"Advances in Sociology Research" presents original research results on the leading edge of sociology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. This volume focuses on ageing, abortion and leadership.
"Advances in Sociology Research" presents original research results on the leading edge of sociology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum. This volume focuses on poverty, life expectancy and migration.
Presents original research results on the leading edge of sociology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum.
Vezeichnis: Der Sammelband gibt einen umfassenden Überblick über die Möglichkeiten und Grenzen der Anwendung des Netzwerkansatzes auf organisationale Absatz- und Beschaffungsprozesse.
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor.
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