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The Chinese are known as an inscrutable people in the West. With the rapid globalisation of world business, China, with its booming economy and as one of the world's largest emerging markets, is attracting increasing numbers of international traders and investors. Various sources have shown that language and culture are, among other factors, two of the major obstacles to successful business collaborations between the Chinese and Westerners. This dissertation aims to help remove these obstacles by offering some insights into the intricate mechanisms of business negotiation between the Chinese and the Dutch. While most of the research concerning Chinese-Western communication has used everyday conversation as the subject of study, this research chooses negotiation, the core of international business, as its subject. Micro-level qualitative discourse analyses are used as the main research method in addition to ethnographic methods such as the questionnaire survey and interview. The main data used are simulated as well as real-life video-taped Chinese-Dutch business negotiations. Questionnaire survey and interview data from real-life Chinese and Dutch negotiators are used as support data. The phenomena recurrently cropping up across the negotiations are examined at a turn-to-turn level to pinpoint places where problems arise that prevent the negotiators from reaching mutual understandings and fulfilling negotiation goals. The deep-rooted cultural concepts underlying the linguistic phenomena prove to be the main trouble sources. The results of this research are relevant for both the academic and business world.
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture” as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
This book is the result of several years of expedition into the development of metropolitan FoodClusters. The author's fascination for the agricultural landscapes in and around metropolises led him to the conclusion that improving the efficiency of agriculture is the most effective way to safeguard the quality of such landscapes. The wasteful modes of production developed in the past 150 years have led to a serious decline in both the surface area and the quality of the highly valued landscapes. Closing the loops within the agricultural production system and increasing their productivity is therefore the best remedy to arrest this decline. After analysing the development of agriculture against the background of the urbanisation process in today's network society, the focus shifts to research by design on agroparks. These are spatial clusters of agrofunctions and the related economic activities. Agroparks bring together high-productivity plant-based and animal-based production and processing along industrial lines combined with the input of high levels of knowledge and technology. The cycles of water, minerals and gases are skillfully closed and the use of fossil energy is minimised, particularly by the processing of various flows of waste products and by-products. An agropark may therefore be seen as the application of industrial ecology in the agrosector. The scientific aim of this book is to find answers to the questions of whether agroparks contribute to sustainable development in metropolises, how an agropark is developed and how it must be designed. Under examination are seven designs for agroparks, which were created from 2002 onwards in the Netherlands, China and India.

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