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Foreword by Mike Krzyzewski, Duke’s Men BasketballCoach A celebrated coach reveals the secrets to building a fiercecompetitor At age 26, Joanne P. McCallie, a.k.a. Coach P, began her careerat Maine, where in the span of eight years, she elevated thewomen's basketball program to a very competitive team that outdrewthe men's crowds, a rarity in college sports. Over her tenure, shecreated the Choice Not Chance (CNC) philosophy, training kids howto think and focus on making the correct choices in life. Sheimparted her passionate philosophy to all of her players and nowbrings it to her efforts as head coach at Duke. Choice NotChancehighlights McCallie's lessons for building a fiercecompetitor, such as "Going against the grain," "Never becomesatisfied," and "Enjoy the prospect of getting better daily." The CNC philosophy is widely used by McCallie, her staff, andplayers, who are very active in the community speaking about"CNC." Joanne P. McCallie is head coach of the Duke Women's Basketballteam and was the ACC Coach of the Year in 2010 McCallie became the first coach in Division I history to becrowned champion in four different conferences, as well as thefirst coach in NCAA history to garner coach of the year accoladesin four different leagues A native of Brunswick, Maine, McCallie owns a career mark of431-174 and is entering her 20th year as a head coach at Maine,Michigan State and Duke; as a coach and player, she has led herteams to 15 conference titles, 19 NCAA Tournament appearances,seven NCAA Sweet 16 appearances, five NCAA Elite Eight appearances,three NCAA Final Four appearances and three NCAA Championship gameappearances During the 2004-05 season at Michigan State, she won the BigTen Regular Season and Tournament Championship en route to aNational Championship game appearance. For her efforts she wasnamed the Associated Press National Coach of the Year McCallie has taught her teams to play with passion and fighthard for recognition, and her teams have achieved remarkablesuccess. Apply her wisdom to your teams, your employees, and yourown life.