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WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear thatstrategy is not a one-time search for a sustainable competitiveadvantage, but a continuous monitoring of the environment,consumers, and competitors with the object of making the rightmoves in a dynamically changing competitive landscape." -PhilipKotler S.C. Johnson & Sons Distinguished Professor ofInternational Marketing J. L. Kellogg Graduate School of ManagementNorthwestern University. "An ambitious and welcomed effort at addressing strategy from aninterdisciplinary perspective." -Professor Don Lehmann ColumbiaUniversity Graduate School of Business. "Wharton on Dynamic Competitive Strategy weaves together anunprecedented interdisciplinary analysis of competitive strategiesthat any global manager should consider indispensable reading...Animpressive book." -Jon M. Huntsman, Sr. Chairman and CEO HuntsmanCorporation. "Provocative and meaningful . . . Provides an excellent frameworkfor formulating strategy." -Sam Morasca Vice President, MarketingShell Oil Products Company. "A Rosetta stone for strategy. Read it and keep it by your side!"-Dale Moss Executive Vice President, Sales and Marketing USABritish Airways, New York The competitive challenges facing you are more complex andfast-moving than ever. This environment demands dynamic competitivestrategies-strategies that anticipate and adjust to competitors'countermoves, shifting customer demands, and changes in thebusiness world. Wharton on Dynamic Competitive Strategy offers new perspectives oncompetitive strategy from a distinguished group of faculty atWharton and other leading business schools around the world. Thisbook presents the best insights from decades of research in keyareas such as competitive strategy, simulations, game theory,scenario planning, public policy, and market-driven strategy. Itrepresents the most cohesive collection of insights on strategyever assembled by a leading school of business. Developed for the thinking manager, Wharton on Dynamic CompetitiveStrategy provides deep insights into the true dynamics ofcompetition. In contrast to popular, quick-fix formulas forstrategic success, this book provides perspectives that will helpyou better understand the underlying dynamics of competitiveinteractions and make better strategic decisions in a rapidlychanging and uncertain world. The insights and approaches presented here are illustrated withreal-world examples which demonstrate how these approaches can beapplied to your strategic challenges. These chapters will help you better address key strategic issuessuch as: * Anticipating competitors' responses using game theory,simulations, scenario planning, conjoint analysis, and othertools-and designing the best strategy in light of these expectedresponses * Planning for multiple rounds of competition in the way that chessplayers think through multiple moves * Understanding how changes in technology and public policy ormoves by competitors can undermine your current advantages orneutralize future advantages * Broadening your range of options for reacting to moves bycompetitors * Signaling and preempting rivals. This groundbreaking new book will change your view of strategy andgive you the tools you need to succeed in a dynamic and intenselychallenging world.