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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Cutting-Edge Research in the 21st-Century Academic Library: New Paths for Building Future Services explores examples of exciting new library services and workflows and provides opportunities for the rest of the library profession to model and adapt for their own communities and patrons.
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
Creating Intelligent Content with Lightweight DITA documents the evolution of the Darwin Information Typing Architecture (DITA) – a widely used open standard for structuring technical content. DITA has grown in popularity and features since its origins as an internal grammar for structuring technical documentation at IBM. This book introduces Lightweight DITA (LwDITA, which should be read as "Lightweight DITA") as a proposed version of the DITA standard that reduces its dependence on complex Extensible Markup Language (XML) structures and simplifies its authoring experience. This volume aims to reconcile discrepancies and similarities in methods for authoring content in industry and academia and does so by reporting on DITA’s evolution through the lens of computational thinking, which has been connected in scholarship and media to initiatives for learning to code and programming. Evia’s core argument is that if technical communicators are trained with principles of rhetorical problem solving and computational thinking, they can create structured content in lightweight workflows with XML, HTML5, and Markdown designed to reduce the learning curve associated with DITA and similar authoring methodologies. At the same time, this book has the goal of making concepts of structured authoring and intelligent content easier to learn and teach in humanities-based writing and communication programs. This book is intended for practitioners and students interested in structured authoring or the DITA standard.

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