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Formatted as a handwritten notebook, presents the basics of color theory, covering such topics as how light works, color wheels, and choosing and composing with colors, and includes a selection of exercises and projects.
The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need… multiple examples of great student and young professional portfolio work to show you how it's done… dozens of great tips and tricks… "in the trenches" insights from recent graduates… all you need to get where you want to go!
This text offers expert advice on putting the principles of colour theory into practice. Beginning with an account of colour fundamentals and a history of colour, it then explores the four dimensions of colour and their application to composition.
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work.
Foundations of Color by Jeff Davis provides a straightforward examination of the major topics of color theory. Written in a clear and concise style, this text presents the basic concepts of color in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate each color principle. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Color has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. Bridging traditional color theory with modern and digital applications, this book is appropriate for any creative field, including fine art, graphic design, interior design, fashion, photography, and web design. Foundations of Color is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Color provides an introduction to the phenomenon of color, the physics of light, and color vision. Chapter 2 - Hue examines the defining property of hue and explores the idea of color temperature through warm and cool hues. Chapter 3 - Value examines the defining property of value and explores the use of a value scale for measuring normal value. Chapter 4 - Saturation examines the defining property of saturation, from chromatic to neutral to achromatic colors. It also discusses the color variations of tints, tones, and shades. Chapter 5 - Color Systems outlines systems for organizing color, from traditional paint to contemporary additive and subtractive systems. Primary, secondary, and tertiary hues are identified and organized into a color wheel for each color system. Chapter 6 - Color Schemes explores methods for developing color schemes, including monochromatic, analogous, and complementary relationships. Additional combinations focusing on hue, value, and saturation are examined for achieving color harmony. Chapter 7 - Color Interaction explores the interaction of color and effects such as afterimage, simultaneous contrast, optical mixing, and vibration. Chapter 8 - Color Composition concludes by reviewing the compositional effects of color. Topics include color's impact on emphasis, balance, space, and unity.
Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application. Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography. Foundations of Design is an essential addition to any art and design library. TABLE OF CONTENTS Chapter 1 - Design Chapter 2 - Format Chapter 3 - Line Chapter 4 - Shape Chapter 5 - Size Chapter 6 - Color Chapter 7 - Texture Chapter 8 - Composition Chapter 9 - Space Chapter 10 - Grouping Chapter 11 - Contrast Chapter 12 - Balance Chapter 13 - Emphasis Chapter 14 - Movement Chapter 15 - Unity

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