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The first Vreeland book to focus on her three decades at Harper's Bazaar, where the legendary editor honed her singular take on fashion. In 1936, Harper's Bazaar editor in chief Carmel Snow made a decision that changed fashion forever when she invited a stylish London transplant named Diana Vreeland to join her magazine. Vreeland created "Why Don't You?"--an illustrated column of irreverent advice for chic living. Soon she was named the magazine's fashion editor--a position that Richard Avedon later famously credited Vreeland with inventing. The troika of Snow, legendary art director Alexey Brodovitch, and Vreeland formed a creative collaboration that continued Harper's Bazaar's dominance as America's leading fashion magazine. As World War II changed women's role in society, Vreeland's love for fashion and endless imagination provided exciting, modern imagery for this new paradigm. This book covers Vreeland's three-decade tenure at Bazaar, revealing how Vreeland reshaped the role of the fashion editor by introducing styling, creative direction, and visual storytelling. Her innovative perspective and creative working relationships with photographers such as Richard Avedon, Cecil Beaton, Louise Dahl-Wolfe, Lillian Bassman, and Hoyningen-Huene brought the American woman into a modern world. Through more than 300 images from the magazine, this book shows how Vreeland's work not only influenced her readership, but also forged the path for modern fashion storytelling that endures today.
Shares correspondence from Diana Vreeland's Vogue years, showing her vision for the Vogue woman and the direction she wanted the magazine to take.
"Why Don't You . . . tie black tulle bows on your wrists? have a yellow satin bed entirely quilted in butterflies? remember how delicious champagne cocktails are after tennis or golf? Indifferent champagne can be used for these." For more than half a century, Diana Vreeland, doyenne of American fashion, beguiled, awed, astonished, and was adored by almost anyone who created or wore clothes. Irresistible and flamboyant, socialite Mrs. T. Reed Vreeland began her now legendary twenty-five-year tenure at Harper's Bazaar writing a column of audacious advice: extravagant ideas that helped redefine American women and twentieth-century fashion. Her commentary created a fashion frenzy when it began appearing in Harper's Bazaar in 1936. Her ideas were simultaneously stylish and outrageous, and have as much appeal today as they did decades ago. Here for the first time, John Esten has compiled one hundred of Mrs. Vreeland's kaleidoscopic "Why Don't You . . . ?" suggestions, and paired them with the breathtaking works of such renowned photographers and artists as Munkacsi, Dahl-Wolfe, Hoyningen-Heune, and Bérard, which further capture the dazzling legacy of whimsy, elegance, and style of Mrs. Vreeland's Bazaar years.
"Called "The High Priestess of Fashion," Diana Vreeland was an American original whose impact on fashion and style in her time was legendary. This volume chronicles fifty years of international fashion and Vreeland's life"--
Legendary fashion maven Diana Vreelandat the urging of her editor Jackie Oauthored a classic volume in the 1980s on the quality of "allure" in fashion and in life. Now back in print, this new edition features a foreword from the incomparable fashion designer Marc Jacobs. Throughout Allure, Vreeland lends her famous knack for turning a phrase to an astonishing array of fashion, celebrity, and fine art photographs. Featuring images of such luminaries as Maria Callas, Gertrude Stein, and Marilyn Monroeshot by superstar photographers such as Man Ray, Cecil Beaton, and Richard AvedonAllure is poised to deliver Vreeland's unparalleled point of view to a whole new generation.
The fashion exhibitionist: an insightful look at Vreeland’s iconic life. One of the legenday figures of the fashion world, Vreeland began her career at Harper’s Bazaar, where her monthly column, "Why Don’t You?," dared her readers to take control of their lives, take risks, and live dreams they didn’t even know they had. Her talented eye introduced us to the new beauties of the 1960s: Twiggy, Anjelica Huston, Marisa Berenson and Lauren Hutton. In collaboration with the twentieth century’s major photographers—Irving Penn, Richard Avedon, David Bailey, Horst P. Horst, Bert Stern, Lord Snowdon—Vreeland paved the way for a revolutionary transformation of fashion and photography. During her leadership of Vogue, the magazine became a vehicle destined to open the eyes of people from all walks of life. The book is divided into four sections dedicated to Vreeland’s origins and her taste; to her homes and the development of her style; to the magazine years; and finally to the years spent as consultant at the Met.

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Diana Vreeland

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The originator of both the Twiggy phenomenon and such eminently quotable fashion proverbs as 'Pink is the navy blue of India'. Diana Vreeland reigned as queen of the fashion world over fifty years. As fashion editor of Harper's Bazaar and editor in chief of Vogue, she was obsessed with fashion high and low and used the pages of the magazine to bring her love of the bizarre and the absurd to her audience. She also created dozens of famous exhibits at the Metropolitan Museum of Art's costume Institute. In this glittering autobiography we see 'D.V.' giving Jack Nicholson a black plaster in the lobby of a London restaurant, asserting that all her plump friends had gotten 'champagne chins', and being feted by Coco Chanel in her Paris home. She tells tales of the Prince Wales and Clark Gables, Jackei O. and Buffalo Bill.

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