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Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.
VeriSM: Unwrapped and Applied, the second volume within the VeriSM series, extends the information in the first volume VeriSM: A Service Management Approach for the Digital Age. It shows how VeriSM applies to the digitally transforming organization. This includes information around what digital transformation is, approaches to digital transformation and its implications for the entire organization, especially the people. The book explains how to use the VeriSM model, describing the steps to develop, maintain and use the Management Mesh to deliver a new or changed product or service. Within this content, a case study is used to illustrate how to apply the model for each stage and to show the expected outcomes. Implications for the entire organization are stressed throughout the entire volume, reinforcing the concepts of enterprise strategy tying together the organizational capabilities to produce consumer-focused products and services. The second part of the book also includes a wealth of case studies, stories and interviews from organizations and individuals who have a digital transformation journey to share. VeriSM early adopters from around the world provide more information about how they are applying the guidance.
لعل الاراء الواردة فى الصفحات التالية لت تؤلف " بعد " بما يكفى لتحوز تأييدا عاما : فاعتياد عد اعتبار شئ ما " خاطئاً" وقتا طويلا يعطيه مظهرا زائفا من " الصحة " ويثير فى بداية الامر احتجاجا شديدا دفاعا عن الاعاف والعادات . ولكن سرعات ما تهدأ الجبلة اذ الوقت كفيل بأن يهدى الى الصواب اناسا اكثر ممن يهديهم العقل .
"بعد أن قلب هاري الظرف، ويداه ترتعدان، رأى هاري ختمًا شمعيًا أرجوانيًا يحمل شعار النبالة؛ أسدًا، ونسرًا، وفرو الغرير وثعبانًا يُحيط بالحرف "H"." لم يسمع هاري بهوجورتس من قبل على الإطلاق عندما بدأت الخطابات بالتساقط على ممسحة الباب على الرقم الرابع في شارع برايفت درايف. وكانت مغلّفة باللون الأخضر على مخطوطة ورقية صفراء مع ختم أرجواني، واستولى عليها عمه وعمته المخيفان بصورة سريعة. بعد ذلك، في عيد ميلاد هاري الحادي عشر، اقتحم رجل عملاق ذو عيون بارزة يُدعى روبياس هاغريد المكان حاملًا بعض الأخبار المذهلة: هاري بوتر أصبح ساحرًا، وتم قبوله في مدرسة هوجورتس لفنون السحر والشعوذة. مغامرة رائعة على وشك البدء!
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يبدأ المؤلف و يقول كان يوما من أيام الخريف صاخبة الرياح من عام 1939 ،وفى ذلك اليوم ، وفى الشوارع الواقعة خارج العمارة السكينة ، كانت أوراق الأشجار المتساقطة تدور في خضم الدوامات الهوائية الصغيرة ، و تتهاوى مع كل منها حياتها ، كان شعورا طيبا أن أكون داخل البيت . مستشعرا الأمان و الدف بينما أمى تعد العشاء فى حجرة مجاورة ولم يكن في شقتنا أطفال أكبر سناً يتصيدون الأخطاء بلا داع

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