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Mass Communication is an interdisciplined domain. It can t understood as stand alone subject. Because it deals with society and culture at one hand and technology at the other. Thus an encyclopedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. Mass Communication has a history as long as human civilization. Thus it requires a historical perspective also. This five-volume endeavor is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners, theoreticians and practitioners alike. Something usable today, a ready reckoner for years to come and a collector s items for all times. A must read endurable and preservable.
In Indian context.
The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
A critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. This edition separates Commercial Databases and Internet Resources.
The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect and problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research.

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