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Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Fighting Words from War, Rebellion, and Other Combative Capers explains the origins and usage of some 1,200 words and phrases from warfare. Arranged alphabetically, they range from ancient, such as Pyrrhic victory (279 B.C,) to modern (drone, I.E.D.) The reader will be surprised to learn that some of the most common terms in everyday speech originated in military pursuits. The "grapevine" and "deadline" both came to us from the Civil War. Clothing terms such as "cardigan" and "raglan" came from the names of two generals in the Crimean War. "Magazine" was originally a storehouse for munitions. And "campaign," as in advertising campaign, "bivouac" as in a climber's resting place, and "rally" as in "pep rally" all have military origins. And of course there are famous quotations, such "Old soldiers never die," "Don't give up the s ship," and "keep your powder dry." This third edition of a book originally published in 1989, greatly expanded and updated, includes many of the terms coming from recent conflicts, such as Gulf War syndrome and triple ace. It will appeal both to military history buffs and general readers interested in the history of words and phrases.
"Fighting Words and Images is the first comprehensive interdisciplinary and theoretical analysis of war representations across time periods from Classical Antiquity to the present day and across languages, cultures, and media including print, painting, sculpture, architecture, and photography. Featuring contributions from across the humanities and social sciences, Fighting Words and Images is organized into four thematically consistent, analytically rigourous sections that discuss ways to overcome the conceptual challenges associated with theorizing war representation. This collection creatively and insightfully explains the nature, origins, dynamics, structure, and impact of a wide variety of war representations."--Publisher's website.
In Fighting Words, an interesting and provocative picture of George W. Bush emerges, very different from the one often presented in the press. Drawing on extensive research, the author brings together the man of faith, the astute political leader, and the persuasive speaker. His treatment credits the President with positive attributes and domestic and international accom- plishments. The book takes the view that what we know about President Bush generally comes through the speeches that we hear him give, beginning with his spontaneous, incisive remarks at Ground Zero. By focusing on truth as a vital sign of viable political rhetoric, and giving a formula for producing effective persuasive speeches, the author provides standards with which to appraise political leaders' rhetoric. An analysis of George W's credibility as a leader uses the researched traits of competent, forward- looking, inspiring, and honest. His intelligence is appraised on the basis of multiple intelligences theory. Highlighting George W's transformation into an effective persuasive speaker are discussions of his two distinct verbal styles; his rhetorical asset of humor; his dominant themes of value; and his speech delivery.
A valuable reference guide to South Carolina during the Civil War that includes a detailed Confederate States chronology

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