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Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
"Fighting Words and Images is the first comprehensive interdisciplinary and theoretical analysis of war representations across time periods from Classical Antiquity to the present day and across languages, cultures, and media including print, painting, sculpture, architecture, and photography. Featuring contributions from across the humanities and social sciences, Fighting Words and Images is organized into four thematically consistent, analytically rigourous sections that discuss ways to overcome the conceptual challenges associated with theorizing war representation. This collection creatively and insightfully explains the nature, origins, dynamics, structure, and impact of a wide variety of war representations."--Publisher's website.
Fighting Words from War, Rebellion, and Other Combative Capers explains the origins and usage of about 1,200 words and phrases from warfare. Arranged alphabetically, they range from ancient, such as Pyrrhic victory (279 B.C.) to modern (drone; I.E.D.). The book uses quotations from historical sources as well as previous research into wartime etymology for a concise, detailed and extensive examination of the words of war. It will appeal both to military history buffs and general readers interested in the history of words.
Complementing and extending scholarship in three areas – terrorism; the media, mediated representations, and propaganda in contemporary culture; and the political and diplomatic environment post-9/11 – this book articulates the role of human communication in the «war of ideas». Drawing on contemporary research from a variety of disciplines, this book offers analyses and recommendations for people to make use of informed, inspired, and ethical communication to counter ideological support for terrorism and to promote more effective public diplomacy. This is the first book to apply human communication concepts and theories – and to offer potential solutions – to the communication problems encountered by nations, communities, and individuals, and in doing so moves beyond critiques of failed U.S. communication campaigns and strategies in the «war on terror».
In Fighting Words, an interesting and provocative picture of George W. Bush emerges, very different from the one often presented in the press. Drawing on extensive research, the author brings together the man of faith, the astute political leader, and the persuasive speaker. His treatment credits the President with positive attributes and domestic and international accom- plishments. The book takes the view that what we know about President Bush generally comes through the speeches that we hear him give, beginning with his spontaneous, incisive remarks at Ground Zero. By focusing on truth as a vital sign of viable political rhetoric, and giving a formula for producing effective persuasive speeches, the author provides standards with which to appraise political leaders' rhetoric. An analysis of George W's credibility as a leader uses the researched traits of competent, forward- looking, inspiring, and honest. His intelligence is appraised on the basis of multiple intelligences theory. Highlighting George W's transformation into an effective persuasive speaker are discussions of his two distinct verbal styles; his rhetorical asset of humor; his dominant themes of value; and his speech delivery.
Examining the workings of the Anglo-French leadership during the phony war, this study offers a challenging reappraisal of the period from a British perspective.
How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a "factory of consensus". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by showing them testimonials in amusing and adventurous situations, and inspiring their way of perceiving the enemy and the war itself, whose objective was to "make the world safe for democracy". In the discourse of this strategy we find storytelling, humour, satire and fear, but also the language of gestures, recognized as important for the completeness of messages. Were the propagandists "hidden persuaders" who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

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