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Chuck Gumbert teaches us how to accelerate our business performance in today’s world by combining General George S. Patton’s life and military philosophies with Chuck’s own life experiences and his no nonsense business tactics. As a former Top Gun pilot Chuck Gumbert’s advice is battle tested and can help any company succeed in an ever changing business world by returning to the idea of hard work and customer focus and by implementing his proprietary methods.
Finally, a career and life guide for 50-plus job hunters. Bob Weinstein has written a pull-no-punches career and life guide for the millions of qualified 50- and 60-plus job candidates. The author of a dozen best-selling career books has written a hard-hitting, information-rich guide full of tips, insider advice and strategies for his generation. Get a job, get the most out of your best years • Find out how to fight age discrimination, stereotypes and misinformation; • Learn how companies screen older workers out of jobs; • Discover secrets for getting past organizational gatekeepers; • Find out how to write résumés that land interviews; • Overcome interview traps; • Master new-age job-snaring tactics; • Build a powerful social-media presence that commands attention; • Plug into thousands of jobs; • Claim respect you’ve earned and deserve. SO WHAT IF I’M 65 is a must read for 50-plus job hunters.
This collection of George S. Patton's pithy one-liners shows how business managers can succeed by applying the combat-tested principles of one of America's most famous battlefield leaders. Also featured are the works of W. Edwards Deming and Walter A. Shewhart, two pioneers in quality control who have influenced management practice for over 50 years.
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.
True North shows how anyone who follows their internal compass can become an authentic leader. This leadership tour de force is based on research and first-person interviews with 125 of today’s top leaders—with some surprising results. In this important book, acclaimed former Medtronic CEO Bill George and coauthor Peter Sims share the wisdom of these outstanding leaders and describe how you can develop as an authentic leader. True North presents a concrete and comprehensive program for leadership success and shows how to create your own Personal Leadership Development Plan centered on five key areas: Knowing your authentic self Defining your values and leadership principles Understanding your motivations Building your support team Staying grounded by integrating all aspects of your life True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be. Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former U.S. secretary of state), Charles Schwab, John Whitehead (Cochairman, Goldman Sachs), Anne Mulcahy (CEO, Xerox), Howard Schultz (CEO, Starbucks), Dan Vasella (CEO, Novartis), John Brennan (Chairman, Vanguard), Carol Tome (CFO, Home Depot), Donna Dubinsky (CEO/cofounder, Palm), Alan Horn (President, Warner Brothers), Ann Moore (CEO, Time, Inc.) and many others illustrate the transitions that shape the type of leaders who will thrive in the 21st century. Bill George (Cambridge, MA) has spent over 30 years in executive leadership positions at Litton, Honeywell, and Medtronic. As CEO of Medtronic, he built the company into the world’s leading medical technology company as its market capitalization increased from $1.1 billion to $60 billion. Since 2004, he has been a professor at the Harvard Business School. His 2004 book Authentic Leadership (0-7879-7528-1) was a BusinessWeek bestseller. Peter Sims (San Francisco, CA) established “Leadership Perspectives,” a course on leadership development at the Stanford Graduate School of Business and cofounded the London office of Summit Partners, a leading investment firm. Their Web site is www.truenorthleaders.com.
The book includes all the subject matter covered in a typical undergraduate course in engineering thermodynamics. It includes 20 to 25 worked examples for each chapter, carefully chosen to expose students to diverse applications of engineering thermodynamics. Each worked example is designed to be representative of a class of physical problems. At the end of each chapter, there are an additional 10 to 15 problems for which numerical answers are provided.

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