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In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.
Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
“Olympiad Champs Mathematics Class 3 with 5 Online Mock Olympiad Tests” is the first of its kind book on Olympiad in many ways. The book is aimed at achieving not only success but deep rooted learning in children. The book is prepared on the content based on National Curriculum Framework prescribed by NCERT. All the text books, syllabi and teaching practices within the education programme in India must follow NCF. Hence, Olympiad Champs become an ideal book not only for the Olympiad Exams but also for strengthening the concepts. There is an exhaustive range of thought provoking questions in MCQ format to test the student’s knowledge thoroughly. The questions are designed so as to test the knowledge, comprehension, evaluation, analytical and application skills. Solutions and explanations are provided for all questions. The questions are divided into two levels-Challenge A and Challenge B. The first level, Challenge A, is the beginner’s level which comprises of questions like fillers, analogy and odd one out. When the child covers level A, it means his basic knowledge about the subject is clear and now it is ready for challenge B. The second level is the advanced level. Challenge B comprises of techniques like matching, chronological sequencing, picture, passage and feature based, statement correct/ incorrect, integer based, puzzle, grid based, crossword, Venn diagram, table/ chart based and much more. The first concern which each parent faces is how to make their children read a book especially when it is based on academics. Keeping this in mind interesting facts, real life examples, historical preview and short cut to problem solving, charts, diagrams, illustrations and poems are added. In addition to this the book contains comic strip which increases the readability quotient and make the reading experience for the children more exciting. The book also includes 5 Online Mock Olympiad Tests designed on the pattern of various prominent national Olympiad exams conducted across the various schools in India. With the vision to remove all the misconception a child may have pertaining to the subject, relate his knowledge to the real world and to develop a deeper understanding of the subject this book will cater all the requirements of the students who are going to appear in Olympiads.
REVISED & EXPANDED 2ND EDITION The Queen Chronology is a comprehensive account of the studio and live recording and release history of Freddie Mercury, Brian May, John Deacon and Roger Taylor, who joined forces in 1971 as the classic line-up of the rock band Queen. Years of extensive research have gone into the creation of the Chronology, which covers the very beginnings of band members' careers, their earliest songwriting efforts and recording sessions, through the recording and releasing of Queen's 15 original studio albums with their classic line-up, to the present-day solo careers of Brian May and Roger Taylor. All of this information is presented date by date in chronological order, with detailed descriptions of each song version, including those both released and known to be unreleased. Every Queen and solo album, single, non-album track, edit, remix and extended version is examined, as are known demos or outtakes, pre-Queen recordings and guest appearances.
Penny ist überglücklich, endlich stimmt wieder alles zwischen Noah und ihr. Und es kommt noch besser: Sie können zwei ganze Wochen miteinander verbringen, denn Noah lädt sie ein, mit ihm auf Europatour zu gehen. Wie genial ist das denn? Doch was so faszinierend klingt, hat auch seine Schattenseiten. Es ist gar nicht so leicht, ständig als „die Freundin von Noah Flynn“ im Licht der Öffentlichkeit zu stehen. Noahs Terminplan ist vollgepackt bis obenhin, die Jungs aus der Band sind alles andere als freundlich zu ihr und sie bekommt E-Mails von eifersüchtigen Fans, die ihr Angst machen. Ist das wirklich der perfekte Sommer, auf den Penny sich so sehr gefreut hat? Ist die Liebe zu Noah stark genug, um das alles auszuhalten?
Gendering Women is an engaging and accessible account of how constructions of femininity fundamentally affect women's mental wellbeing through the life course. Led by women’s life history accounts of growing up and growing older in the north of England, this book shows how experiences of becoming and being a woman – in family life, education, employment, motherhood and situations of violence – both enable and erode self confidence and esteem. The challenges to women’s mental wellbeing cut across age and class differences and have profound impacts on the material conditions of women’s lives throughout the life course. This is in turn a driver of inequality that is often under-recognised in mainstream policy. Based on feminist and ethnographically informed research with over five hundred women Gendering women provides a critical link between gender theory and the lived realities of women’s daily lives and will appeal to students and academics in sociology and social sciences.

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