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DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage
Does writing for an audience of senior managers or key stakeholders get your heart pounding-in a bad way? Do you stare at your blank screen for several painful minutes, type in a few words, delete them, type a few more, delete again, and then go refill your coffee? When you send e-mails to colleagues, do your messages disappear into a void, never to be read, let alone answered? Do your proposals fail to grab clients' attention and win jobs? Many of us fumble for the right words and tone when we write, even if we're confident and articulate when we speak. But it doesn't have to be that way. Writing clearly and persuasively requires neither magic nor luck. And it's not a genetic gift. It's a skill, to be sure-but one you can build with the help of the practical advice in this guide. You'll learn how to: (1) Push past writer's block, (2) Organize your ideas, (3) Cut to the chase-and keep readers' attention, (4) Trim the fat from your documents, (5) Strike the right tone, (6) Create proposals that win business, (7) Write e-mails that get people to act, (8) Call out key points with formatting, and (9) Avoid grammar gaffes. Articles in this collection: "Write Quickly-Then Edit," "Win Over Readers by Meeting Their Needs," "Sell Your Proposal with a Strong Executive Summary," "Make Your Proposal Come Out on Top," "How to Write E-Mails People Will Read," "Is Your E-mail Concise-or Curt?," "Strike the Right Tone," "Five Quick Ways to Trim Your Writing," "How to Write Correctly Without Knowing All the Rules," and "Is Following the "Rules" Tripping Up Your Message?" Harvard Business Review Guides are for busy professionals looking for quick answers to common challenges. They're packed with useful tips and practical advice in a brief, easy-to-read format. Whether you're looking to expand your skills or refresh your existing ones, these guides offer reliable answers to your most pressing problems.
Michael Watkins gibt Managern aller Ebenen einen überzeugenden Zehn-Punkte-Plan an die Hand, der die strategische Grundlage für langfristigen Erfolg in einer neuen Position legt. Er zeigt unter anderem, wie man die Situation des Unternehmens umfassend analysiert, die eigenen Stärken und Schwächen erkennt und ein schlagkräftiges Team zusammenstellt. In der Neuauflage geht Watkins auf die neuesten Entwicklungen des Executive Onboarding ein, wie zum Beispiel die verbesserte Kommunikation und Führung des Teams oder die strategische Ausrichtung von Organisationen. Wer in den ersten 90 Tagen die richtigen Entscheidungen trifft, wird seine neue Aufgabe erfolgreich meistern.
Master the most critical professional skills with this five-volume set that covers topics from personal effectiveness to leading others. This specially priced collection includes books from the HBR Guide series on the topics of Getting the Right Work Done, Better Business Writing, Persuasive Presentations, Making Every Meeting Matter, and Project Management. You'll learn how to: Prioritize and stay focused Overcome procrastination Conquer email overload Push past writer's block Create powerful visuals Establish credibility with tough audiences Moderate lively conversations and regain control of wayward meetings Build a strong project team Create a realistic schedule--and stay on track Manage stakeholders' expectations Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
This collection will help you sharpen the key management skills you need to succeed today. We all want to give more persuasive presentations, write more effective emails, master the basics of finance, and manage both stress and time a bit better. These Harvard Business Review Guides—now offered as a complete digital collection—will help you get there. Packed with concise, practical tips from leading experts, the HBR Guides series is designed to help you learn and apply strategies and tactics to work smarter and more effectively, every day. This collection features digital editions of all eight books in the series: HBR Guides on Persuasive Presentations, Better Business Writing, Getting the Right Work Done, Managing Stress at Work, Finance Basics for Managers, Project Management, Managing Up and Across, and Getting the Mentoring You Need. As an important part of your management toolkit, these guidebooks will arm you with the advice you need to success on the job from the most trusted name in business. For busy managers looking for answers to common challenges, let these HBR Guides mentor you all the way to success. About the HBR Guide series: Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Wie viele Präsentationen haben Sie in Ihrem Berufsleben bereits verfolgt? Und Hand aufs Herz: Wie viele davon haben einen bleibenden Eindruck bei Ihnen hinterlassen? Wirklich gute Präsentationen sind noch immer die Ausnahme, denn nur selten werden die Möglichkeiten dieses Mediums optimal genutzt. Wer sein Publikum nachhaltig überzeugen möchte, muss seine Ideen verdichten und in stimmige Bilder umsetzen. slide:ology setzt hier an und führt Sie in die Kunst des visuellen Erzählens ein. Die Autorin Nancy Duarte weiß, wovon sie spricht: Sie leitet Duarte Design, das Unternehmen, das unter anderem die Slide-Show in Al Gores Oscar-prämiertem Film Eine unbequeme Wahrheit entwickelt hat. In slide:ology gewährt sie tiefe Einblicke in ihr umfangreiches Wissen als Designerin. Anhand von Fallstudien bringt sie Ihnen darüber hinaus die Visualisierungsstrategien einiger der erfolgreichsten Unternehmen der Welt nahe. slide:ology zeigt Ihnen unter anderem, wie Sie: - Ihr Publikum gezielt ansprechen - Ihre Ideen auf den Punkt bringen und ein stimmiges Design entwickeln - Ihre Aussagen mit Farben, Bildern und prägnantem Text unterstützen - Grafiken erstellen, die Ihren Zuhörern das Verständnis erleichtern - Präsentationstechnologien optimal nutzen

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