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In der Welt der Innovation ist »Inside the Box« ein provokanter Titel, denn wenn es um Kreativität und Neuerungen geht, lautet das Mantra seit Jahren »Think outside the Box«. Nur – eine Hilfe ist das selten. Das Buch »Inside the Box« zeigt aber, dass Kreativität systematisch erarbeitet werden kann, anhand einer Methode, die leicht anwendbar ist und die stringent zu Ideen führt. Und die besten Ideen sind immer jene, die schnell umsetzbar und kostengünstig realisierbar sind, aber gleichzeitig eine echte Veränderung bringen. Diese wirklich smarten Ideen finden wir »Inside the Box« – direkt vor unserer Nase! Die Autoren Jacob Goldenberg und Drew Boyd zeigen an zahlreichen Beispielen aus der Praxis, welch kraftvolle Werkzeuge es gibt, um unser Denken gezielt zu revolutionären Ideen zu führen. Verständlich, nachvollziehbar und vor allem in jedem Bereich und zu jeder Zeit reproduzierbar. Vergessen Sie Methoden, die Ihre Kreativität anregen sollen, sondern fangen Sie an, systematisch vorzugehen! Sie werden die Welt der Innovation mit neuen Augen sehen! Vergessen Sie Methoden, die Ihre Kreativität anregen sollen, sondern fangen Sie an, systematisch vorzugehen! Sie werden die Welt der Innovation mit neuen Augen sehen!
In der Welt der Innovation ist ‚Inside the Box’ ist ein provokanter Titel, denn wenn es um Kreativität und Neuerungen geht, lautet das Mantra seit Jahren ‚Think outside the Box’. Nur – eine ist Hilfe das selten. Das Buch ‚Inside the Box’ zeigt aber, dass Kreativität systematisch erarbeitet werden kann, anhand einer Methode die leicht anwendbar ist und die stringent zu Ideen führt. Und die besten Ideen sind immer die, die schnell umsetzbar und kostengünstig realisierbar sind, aber gleichzeitig eine echte Veränderung bringen. Diese wirklich smarten Ideen finden wir ‚Inside the Box’ – direkt vor unserer Nase! Die Autoren Jacob Goldenberg und Drew Boyd zeigen an zahlreichen Beispielen aus der Praxis, welch kraftvolle Werkzeuge es gibt um unser Denken gezielt zu revolutionären Ideen zu führen. Verständlich, nachvollziehbar und vor allem im jedem Bereich und zu jeder Zeit reproduzierbar. Vergessen Sie Methoden die Ihre Kreativität anregen sollen, sondern fangen Sie an systematisch vorzugehen! Sie werden die Welt der Innovation mit neuen Augen sehen!
How to turn company values into competitive advantage We are inclined, for whatever reason, to treat values like works of art. We view them as nice to hang on the wall, and beautiful to look at, but we don’t act as though they truly mean much to us in the real world. In fact, the opposite is true. The best organizations understand their values, articulate them clearly, and hold them higher than any short-term concerns or short-cut methods. This does not put these companies at a competitive disadvantage. It is the source of their competitive advantage. If there's no clarity at the top about what values really mean, then there's no consistency at the management level or further down the organization. This means that there's no way to measure, coach, assess, promote or fire people in line with those values. Any organization that does not articulate its values concretely functions like a modern Tower of Babel. No one can be quite sure that they are speaking the same language at different levels or different locations within the organization. Decisions don't always make sense or feel right. Confusion reigns. No matter how compelling and inspirational the organization's vision may be, its aspirations fall far short in reality. Values are about achieving results in a way that is consistent with what an organization stands for. They provide a direct connection between the CEO, the factory worker and everyone in between; and form the basis of the organization's "brand" as understood by employees, customers, suppliers and even shareholders. When the work is done right, values provide an organizing principle, a directional compass that helps organizations succeed; they become a source of energy for an organization's vision, strategy and day-to-day efforts. Vision, strategy, market share, reputation and profits are all very important – but having a clear and consistent set of values is far more critical in predicting whether an organization will continue to succeed and grow as its people, markets, competitive landscape and technology change. People must make their contributions to an organization willingly and independently to bring passion, commitment, creativity and energy to a job. But they will do so only so long as they believe that what they are doing is authentic and meaningful, and is part of a code of commitment shared by the organization as a whole. Inside the Box focuses on values in a clear and practical way to understand what they are, where they come from and how they are transmitted from employee generation to generation. Inside the Box provides a roadmap for any leader or manager on how to identify the values that make an organization, department, team, or individual unique. It also shows how to measure whether an organization or individual is operating according to those values, and how managers can use values as the basis for all of their people decisions and drive superior performance as a result.
A guide to avoiding economic turbulence urges managers to return to core business fundamentals, identifying twelve principles for building, expanding, and maintaining a healthy company.
A professional TV writer's real-world guide to getting paid to write great television "No need for me to ever write a book on TV writing. Alex Epstein has covered it all . . . along with a few things I wouldn't have thought of. Save yourself five years of rookie mistakes. Crafty TV Writing and talent are pretty much all you'll need to make it." —Ken Levine, writer/producer, MASH, Cheers, Frasier, The Simpsons, Wings, Becker Everyone watches television, and everyone has an opinion on what makes good TV. But, as Alex Epstein shows in this invaluable guide, writing for television is a highly specific craft that requires knowledge, skill, and more than a few insider's tricks. Epstein, a veteran TV writer and show creator himself, provides essential knowledge about the entire process of television writing, both for beginners and for professionals who want to go to the next level. Crafty TV Writing explains how to decode the hidden structure of a TV series. It describes the best ways to generate a hook, write an episode, create characters the audience will never tire of, construct entertaining dialogue, and use humor. It shows how to navigate the tough but rewarding television industry, from writing your first "spec" script, to getting hired to work on a show, to surviving—even thriving—if you get fired. And it illuminates how television writers think about the shows they're writing, whether they're working in comedy, drama, or "reality." Fresh, funny, and informed, Crafty TV Writing is the essential guide to writing for and flourishing in the world of television.
In Inside the Box, veteran journalist and marathoner T.J. Murphy goes all in to expose the gritty, high-intensity sport of CrossFit. Murphy faced a future with a permanent limp from one too many marathons. Desperate to reclaim his fitness and strength, the 47-year-old signed up for his first CrossFit workout with nothing to lose. Anaerobically blasted by each workout of the day, Murphy discovered a sweat-soaked fitness revolution that's transforming bodies and lives. CrossFit is the sport of fitness, a radical new approach to exercise that is turning the traditional gym workout upside down. Every day at thousands of CrossFit gyms across America, fitness seekers of all shapes and sizes flex their inner athlete by racing to finish fast-paced workouts. Each workout mixes weight lifting and gymnastics into an explosively effective and addictive new way to lose weight and carve out a new physique. Inside the Box is Murphy's journey through CrossFit. From staggering newcomer to evangelist, Murphy finds out how it feels, why it's so popular, whether it can fix his broken body.
Iglesias examines critical studies on prose poetry in light of how they treat women writers. She contends that the form has been too narrowly defined and the work of many women prose poets has been neglected.

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