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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Policymaking is of its very nature a people-centered business-a good reason why highly effective policy analysts display not only superb technical expertise but excellent people skills as well. Those "people skills" include the ability to manage professional relationships, to learn from others about policy issues, to give presentations, to work in teams, to resolve conflict, to write for multiple audiences, and to engage in professional networking. Training programs for policy analysts often focus on technical skills. By working to enhance their people skills, policy analysts can increase their ability to produce technical work that changes minds. Fortunately, this unique book fills the gaps in such programs by covering the "people side" of policy analysis. Beyond explaining why people skills matter, this book provides practical, easy-to-follow advice on how policy analysts can develop and use their people skills. Each chapter provides a Skill Building Checklist, discussion ideas, and suggestions for further reading. People Skills is essential reading for anyone engaged in public policymaking and public affairs as well as all policy analysts. Completely changing how we think about what it means to be an effective policy analyst, People Skills for Policy Analysts provides straightforward advice for students of policy analysis and public management as well as practitioners just starting their professional lives.
Trust in business is at an all-time low, but more people than ever claim that working for an ethical company matters to them. Something has to change. But in a everyday working environment, ethics often seem abstract and hard to grasp. The Right Thing is here to help, as leading business consultant Sally Bibb gives you simple steps to make sure that you’re working ethically. The book features: Simple explanations of big ethical ideas Case studies to bring ethics to life, and show how bad it can be when ethics go wrong Tips on everything from ethical leadership to creating an ethical culture Checklists – so you can make sure you’re doing the right thing
Social media is restructuring urban practices–through ad-hoc experimentation, commercial software development, and communities of participation. This book is the first to consider how practices contained within social media are situated within a larger genealogy of public space, including theories of communal identity, civitas and democracy, the fete, and self-expression. Through empirical research, the actual social practices of participants of networked publics are described and analyzed. Documenting how online counterpublics use the Internet to transmit classified photos, mobilize activists, and challenge the status quo, Tierney argues that online activities do not stop in online conversations; they are physically grounded through mobile GPS coordinates which are then transformed into activities in physical space—the street, the plaza, the places where people have traditionally gathered to demonstrate and express their opinions publicly.
Thomas Kellaghan Educational Research Centre, St. Patrick's College, Dublin, Ireland Daniel L. Stufflebeam The Evaluation Center, Western Michigan University, Ml, USA Lori A. Wingate The Evaluation Center, Western Michigan University, Ml, USA Educational evaluation encompasses a wide array of activities, including student assessment, measurement, testing, program evaluation, school personnel evalua tion, school accreditation, and curriculum evaluation. It occurs at all levels of education systems, from the individual student evaluations carried out by class room teachers, to evaluations of schools and districts, to district-wide program evaluations, to national assessments, to cross-national comparisons of student achievement. As in any area of scholarship and practice, the field is constantly evolving, as a result of advances in theory, methodology, and technology; increasing globalization; emerging needs and pressures; and cross-fertilization from other disciplines. The beginning of a new century would seem an appropriate time to provide a portrait of the current state of the theory and practice of educational evaluation across the globe. It is the purpose of this handbook to attempt to do this, to sketch the international landscape of educational evaluation - its conceptual izations, practice, methodology, and background, and the functions it serves. The book's 43 chapters, grouped in 10 sections, provide detailed accounts of major components of the educational evaluation enterprise. Together, they provide a panoramic view of an evolving field.
A dazzling intellectual history of the West served up with verve and insight by two brilliant young historians. Here is an intellectual entertainment, a sweeping history of the key institutions that have organized knowledge in the West from the classical period onward. With elegance and wit, this exhilarating history alights at the pivotal points of cultural transformation. The motivating question throughout: How does history help us understand the vast changes we are now experiencing in the landscape of knowledge?Beginning in Alexandria and its great center of Hellenistic learning and imperial power, we then see the monastery in the wilderness of a collapsed civilization, the rambunctious universities of the late medieval cities, and the thick social networks of the Enlightenment republic of letters. The development of science and the laboratory as a dominant knowledge institution brings us to the present, seeking patterns in the new digital networks of knowledge.Full of memorable characters, this fresh history succeeds in restoring the strangeness and the significance of the past.

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