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Tras el éxito fulgurante de Inteligencia emocional, un fenómeno editorial con más de 5 millones de ejemplares vendidos en todo el mundo, Daniel Goleman emprende ahora una revolucionaria síntesis de los últimos descubrimientos en biología y ciencias del cerebro. Inteligencia social revela que estamos “programados para conectar” con los demás y que nuestras relaciones tienen un impacto muy profundo en nuestras vidas. El trato diario con nuestros progenitores, parejas, jefes, amigos, e incluso extraños, conforma nuestro cerebro y afecta a todas las células de nuestro cuerpo hasta el nivel de los genes. El hallazgo fundamental que Goleman aporta, con su habitual amenidad y rigor, es que estamos diseñados para ser sociables, y que participamos constantemente en un “ballet neuronal” que nos conecta, de cerebro a cerebro, con quienes nos rodean. Las relaciones interpersonales poseen un impacto biológico de largo alcance porque afectan a las hormonas que regulan tanto nuestro corazón como nuestro sistema inmunológico, de modo que las buenas relaciones actúan como vitaminas, y las malas, como venenos. Goleman explica la sorprendente fiabilidad de nuestras primeras impresiones, explora el carisma, afronta la complejidad de la atracción sexual; describe también “el lado oscuro” de la inteligencia social, desde el narcisismo al maquiavelismo y la psicopatía. ¿Existe una manera de educar a nuestros hijos para que sean felices? ¿Cuál es la base de un matrimonio creativo? ¿Cómo pueden los empresarios y los maestros instruir a quienes les siguen? ¿Cómo lograr que grupos divididos por prejuicios y odios lleguen a vivir en paz? El autor comparte sus investigaciones con una gran convicción: los humanos tenemos una predisposición natural para la empatía, la cooperación y el altruismo. Lo único que necesitamos es desarrollar la inteligencia social.
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than five million copies worldwide. Now, once again, Daniel Goleman has written a groundbreaking synthesis of the latest findings in biology and brain science, revealing that we are “wired to connect” and the surprisingly deep impact of our relationships on every aspect of our lives. Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies—down to the level of our genes—for good or ill. In Social Intelligence, Daniel Goleman explores an emerging new science with startling implications for our interpersonal world. Its most fundamental discovery: we are designed for sociability, constantly engaged in a “neural ballet” that connects us brain to brain with those around us. Our reactions to others, and theirs to us, have a far-reaching biological impact, sending out cascades of hormones that regulate everything from our hearts to our immune systems, making good relationships act like vitamins—and bad relationships like poisons. We can “catch” other people’s emotions the way we catch a cold, and the consequences of isolation or relentless social stress can be life-shortening. Goleman explains the surprising accuracy of first impressions, the basis of charisma and emotional power, the complexity of sexual attraction, and how we detect lies. He describes the “dark side” of social intelligence, from narcissism to Machiavellianism and psychopathy. He also reveals our astonishing capacity for “mindsight,” as well as the tragedy of those, like autistic children, whose mindsight is impaired. Is there a way to raise our children to be happy? What is the basis of a nourishing marriage? How can business leaders and teachers inspire the best in those they lead and teach? How can groups divided by prejudice and hatred come to live together in peace? The answers to these questions may not be as elusive as we once thought. And Goleman delivers his most heartening news with powerful conviction: we humans have a built-in bias toward empathy, cooperation, and altruism–provided we develop the social intelligence to nurture these capacities in ourselves and others. From the Trade Paperback edition.
Conceived by management consultant, futurist, speaker, and author Karl Albrecht, Social Intelligence goes beyond IQ and EI (Emotional Intelligence) to show how generosity, consideration, and other practical skills are key to success at work and in life.
At what age should talent or giftedness be considered seriously? What happens when child prodigies grow up? What environmental characteristics are needed for talent to develop into genius? In this book, developmental, educational, cognitive, and professional psychologists find answers to these and explore other questions about the nature of creativity and domain-specific expertise (e.g., social giftedness, visual arts) and how psychology and other cognitive sciences have contributed to understanding of high ability across the life span. The debate about giftedness is extended into the realm of multiple intelligences and their environmental context.

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