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Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence. Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.
Ready to sell books by the truckload? This marketing book is a compilation of one of the industry's hottest newsletters: The Book Marketing Expert. It's packed with literally thousands of marketing tips, articles, and shortcuts to selling thousands book books! Here's what's inside: Amazon hacks: how to get more out of your Amazon page and sell more books. How to get more reviews for your book. Selling on Pinterest Turning your website into a 24/7 sales machine ...and much, much more!
Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!
Packed with spectacular superlatives, shocking stats, fantastic facts and fun figures, Science and Stuff celebrates the simple joy in finding things out. What can cats teach us about the laws of physics? Why was cabbage banned on the International Space Station? (Can you fart in space?) And would a penny dropped from the Empire State Building really kill someone? (Short answer: No!)But it's not all facts and stats. The feature chapter just for Makers, introduced by our very own mad professor Burnaby Q. Orbax, challenges you to attempt record-breaking science experiments at home, from the fastest Mentos & Soda rocket car to the most slime thrown and caught in a minute!Join us as we rise from the deepest depths of the ocean, where weird glowing fish hunt in the darkness, to the mountaintop observatories where scientists unravel the secrets of the universe.
The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter's complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he's completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook's users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You'll discover today's best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who'll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook's five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans' desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works
The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

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