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This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.
What does it take to build a successful small business? Being an entrepreneur is a lonely proposition. Where can you learn the tools, tips, and steps to create, build, and grow a successful, sustainable business? This book is written by a successful woman-owned small business owner with the added expertise of other women-owned small business owners to shorten your learning curve, validate your journey, and provide actionable tools for your success. By reading this book, you will: - Learn easy, actionable tips and techniques you can immediately put into action for your business - Identify where you are on track and what you are missing to continue the success of your business - Validate your personal experiences as you read the stories of the lessons learned from other woman founders of small businesses
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
"Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.
Tactful self-promotion is an extraordinarily useful--in fact, crucial-- career competency, relevant at any stage. This book is for you if you're: - new to your career, striving to establish a reputation in your profession. - at mid-career, feeling like you've plateaued or stalled, and need to build influence. - working in the "gig" economy, freelancing, and seeking contract work. - starting your own business, or becoming a consultant. - between jobs and trying to find a new opportunity. Based on thousands of conversations with people seeking more visibility, the authors outline actions that even the most reserved can take to increase their visibility without violating their integrity or values (and without triggering a panic attack!). Illustrated by real-world examples, it is full of practical approaches, immediate tips, and ideas to implement. Power Your Career: The Art of Tactful Self-Promotion at Work will help you find ways to promote yourself--tactfully!
It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.

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