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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
The approach of "Fashion Now "is to emphasize fashion and marketing. By using this book students will learn that one of the keys to becoming successful in the fashion business is through decision making based on the marketing approach. First, find out what customers want and then provide a product of service to meet these needs or wants. The basic language and principles of fashion are presented early in the text so that students can apply these to more advanced marketing and merchandising discussions. The globalization of fashion is a pervasive theme presented in many ways including history, international sourcing and trade and retailing.
Global Perspectives on Sustainable Fashion showcases the global fashion industry's efforts to reduce the negative impacts associated with fashion production and consumption. Illustrated throughout with infographics, photographs and diagrams of creative works, eighteen essays focus on six regions, examining sustainable fashion in the context of local, cultural and environmental concerns. Also included are 18 regional 'Spotlight' sections highlighting the differences and similarities across regions by concentrating on examples of best practice, design innovation and impact on the community.
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This book broadens the research on the underworld of precarious and not-represented workers, through a selection of original case studies from across the globe written by leading experts. The book unveils the working conditions affecting this vast labour force that is so important to capital accumulation in the global age. It also helps us to understand the forms and processes of organization that these groups of workers, almost on an everyday basis, put in place to improve their working conditions and lived experiences.
Introducing innovative new research from international scholars working on Islamic fashion and its critics, Islamic Fashion and Anti-Fashion provides a global perspective on muslim dress practices. The book takes a broad geographic sweep, bringing together the sartorial experiences of Muslims in locations as diverse as Paris, the Canadian Prairie, Swedish and Italian bath houses and former socialist countries of Eastern Europe. What new Islamic dress practices and anxieties are emerging in these different locations? How far are they shaped by local circumstances, migration histories, particular religious traditions, multicultural interfaces and transnational links? To what extent do developments in and debates about Islamic dress cut across such local specificities, encouraging new channels of communication and exchange? With original contributions from the fields of anthropology, fashion studies, media studies, religious studies, history, geography and cultural studies, Islamic Fashion and Anti-Fashion will be of interest to students and scholars working in these fields as well as to general readers interested in the public presence of Islam in Europe and America.
Since the first edition was published in 1980, Metric PatternCutting for Menswear has become established as the standardwork on this subject and has proved invaluable as both a textbookfor students and a reference source for the practisingdesigner. In this fifth edition, the chapter on computer aided design nowhas full colour illustrations and reflects the growing importanceof CAD to the industry and as a part of fashion and design courses.The rest of the book has been updated where necessary: inparticular, new blocks for tailored shirts, new details on how toadapt men’s blocks for women’s wear, and a revision ofsizing and labelling information. Colour is now used todifferentiate the main groups of patterns and with its tried andtested layout with clear text and diagrams, Metric PatternCutting for Menswear is an essential purchase for students offashion and design.

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