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Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Alongside China's vast material development, there came a change of its mental habits, largely affected by the technological revolution in the means of mass communication. This book shows how such a change has brought — and yet been brought by — a new form of pictorial thought, essentially sensuous and imagery, which is suggesting a possible future for the world. Today's China is different from what it used to be; the Maoist years appear, even to the official mind, an absurdity; and this difference is evident in the replacement of the Maoist mass-politics by what should be called "Moral politics," which is petty and personal. It is the moralizing practice that characterizes today's China, when the birth of so-called "ordinary people," taken as a collection of individual authors of their own private lives and personal stories, became an acknowledged social fact, proliferating in all kinds of mass media. This study traces the birth of "ordinary people" to the beginning of the century, when the reformation of the political in terms of personal dilemmas or moral groans began. From the beginning of this century, the moral content of Chinese politics is more and more fulfilled by such as problems of marriage or sexual affairs. In other words, this is participant observation of an affective change in the Chinese mind, where and when sociology became photographic, i.e. the photographer a natural sociologist, and the mold of Facebook or Wechat communication has reshaped the ideographic tradition of its writing system. This is yet another "Cultural Revolution" on the ruins of the Maoist revolution. Contents: PrefaceIntroductoryAfter Mao: Mobility and VirtualityCinematographic Reality: the Pictorial ThoughtAnamorphosis or the Order of FacebooksAbsolute Privacy and Possessive NarcissismAfterwordAcknowledgementsReferences Readership: Policymakers, academics, professionals, undergraduate and graduate students interested in Moralization of China, Maoism, global China and its postmodern transformation. Keywords: Moralization of China;Maoism;Pictorial Thought;Public Intellectuals;Photographic Reality;Facebook-Communication;Absolute Privacy;Narcissism and Individualism;Confessional Publicity;Global China and Its Postmodern TransformationReview: Key Features: Conceptual ethnography: what social theory needs todayCritical, not only of China but also the means of mass-communication in generalA new style of thinking which is looking at our own future prospects
If the gaze can be understood to mark the disjuncture between how we see ourselves and how we want to be seen by others, the cosmetic gaze--in Bernadette Wegenstein's groundbreaking formulation--is one through which the act of looking at our bodies and those of others is already informed by the techniques, expectations, and strategies (often surgical) of bodily modification. It is, Wegenstein says, also a moralizing gaze, a way of looking at bodies as awaiting both physical and spiritual improvement. In The Cosmetic Gaze, Wegenstein charts this synthesis of outer and inner transformation. Wegenstein shows how the cosmetic gaze underlies the "rebirth" celebrated in today's makeover culture and how it builds upon a body concept that has collapsed into its mediality. In today's beauty discourse--on reality TV and Web sites that collect "bad plastic surgery"--we yearn to experience a bettered self that has been reborn from its own flesh and is now itself, like a digitally remastered character in a classic Hollywood movie, immortal. Wegenstein traces the cosmetic gaze from eighteenth-century ideas about physiognomy through television makeover shows and facial-recognition software to cinema--which, like our other screens, never ceases to show us our bodies as they could be, drawing life from the very cosmetic gaze it transmits.
This book takes part in the current revival of social-scientific interest in the study of moralities by seeking to introduce as its foundation a cross-civilizational framework that makes it possible to subject all traditions seeking to induce socially responsible behavior, both religious and secular, to systematic investigation. Contents: Preface; Analytical Orientations; Ancestral Voices; Moralizing Arrangements: Traditional Systems of Moralization, Modern Systems of Moralization, On the Coordination of Moral Cultures, Symbolic Designs: Civilizational Rebels, Romanticism and Daoism; Logic of Evil as Secular Moralities, Into A Later, More Global Modernity: The Humanization of Morality; Index.

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