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This book explores the narratives of today’s brand marketing and their influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other.
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Although it isn't the official national anthem, America may be the most important and interesting patriotic song in our national repertoire. Sweet Freedom's Song: "My Country 'Tis of Thee" and Democracy in America is a celebration and critical exploration of the complicated musical, cultural and political roles played by the song America over the past 250 years. Popularly known as My Country 'Tis of Thee and as God Save the King/Queen before that this tune has a history as rich as the country it extols. In Sweet Freedom's Song, Robert Branham and Stephen Hartnett chronicle this song's many incarnations over the centuries. Colonial Americans, Southern slaveowners, abolitionists, temperance campaigners and labor leaders, among others, appropriated and adapted the tune to create anthems for their own struggles. Because the song has been invoked by nearly every grassroots movement in American history, the story of America offers important insights on the story of democracy in the United States. An examination of America as a historical artifact and cultural text, Sweet Freedoms Song is a reflection of the rebellious spirit of Americans throughout our nations history. The late Robert James Branham and his collaborator, Stephen Hartnett, have produced a thoroughly-researched, delightfully written book that will appeal to scholars and patriots of all stripes.
This unique volume brings together original essays by well-known mass communication experts--master teachers--who provide practical information on teaching the communication and journalism courses in which they specialize. Its contributors include eminent specialists such as Maurine H. Beasley, who offers advice to teachers of media history; Dan Nimmo (political communication); Roy L. Moore (media law); Jay Black (media ethics); and John De Mott (media management). Chapter authors suggest course outlines, teaching strategies, and methods of testing, and provide reviews of current texts and supplementary materials such as films and other audio-visual aids.
From the castigation and stigmatization of victims of AIDS to our celebration of diet, exercise and fitness, the moral categorization of health and disease reflects contemporary notions that disease results from moral failure and that health is the representation of moral triumph. Ranging across academic disciplines and historical time periods, the essays in Morality and Health offer a compelling assessment of the powerful role of moral systems for judging the complex questions of risk and responsibility for disease, the experience of illness, and social and cultural responses to those who are sick. Contributors include Keith Thomas, Charles Rosenberg, Richard Shweder, Arthur Kleinman, David Mechanic, Nancy Tomes and Linda Gordon.

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