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Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by today's motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development. Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well. Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially. This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation. Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact. As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions. *Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design *Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects *See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators *Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals
Typografische Anordnungen waren schon immer komplexe Systeme, in denen viele Faktoren zusammenspielen a Hierarchie, Leserichtung, Lesbarkeit und Kontraste. In Typografische Systeme untersucht Kim Elam, Autorin der Bestseller Gestaltungsraster und Proportion und Komposition, acht grAssere strukturelle Systeme, die A1/4ber die traditionelle Ordnung im Raster hinaus gehen. Darunter befinden sich zufAllige, strahlenfArmige, modulare und bilaterale Systeme. Sie fA1/4hrt den Leser durch Aoebungen und Studien zu professionellen Beispielen und zeigt eine grosse Auswahl von GestaltungslAsungen auf. Wer die wichtigen Systeme der visuellen Organisation versteht, kann Worte oder Bilder leicht in Strukturen oder Strukturkombinationen anordnen. Jedes System a von der strukturierten Achse zur nonhierarchischen strahlenfArmigen Anordnung - wird von der Autorin klar und mit Substanz erklArt, so dass der Leser die komplexen und schwierigen Kompositionen kennenlernt. Typografische Systeme ist der sechste Band der Erfolgsreihe Design Briefs, von der weltweit A1/4ber 100 000 Exemplare verkauft wurden.
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications. Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

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