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Martin Polley provides a survey of sport in Britain since 1945 and examines sport's place in British culture. He discusses issues of class, gender, race, commerce and politics, as well as analysing contemporary sport.
The concepts of 'nationality' and 'national identity' have continued to receive a great deal of attention. Concentrating on the period since 1945, this title makes a useful contribution to the literature on this topic.
The pressures and demands of professionalism and commercialization have transformed Britain's sports. At the end of the 20th century sports have been packaged and marketed as mass entertainment for a national or even international audience. This volume explores different facets of this phenomenon.
This wide-ranging analysis of the key themes and developments in sports history provides an accessible introduction to the topic. The book examines sports history on a global scale, exploring the relationship between sports history and topics such as modernization, globalization, identity, gender and the media.
First published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Reviewers' comments on the first edition "Marks the coming of age of the academic study of media sport." Media, Culture & Society "The book is extremely well-written - ideal as a student text, yet also at the forefront of innovation." International Review of Cultural Studies "A thoroughly worthwhile read and an excellent addition to the growing literature on media sport" Sport, Education and Society Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including: Expanded material on new media sport and technology developments Updated coverage of political economy, including major changes in the ownership of sports broadcasting New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship. The first part of the book, "Making Media Sport", traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, "Unmaking the Media Sports Text", concentrates on different media forms - television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.
This lively and thoroughly researched history - the first of its kind - goes beyond the great names and moments to explain how organized sport has changed since 1800, and why it holds such a special place in the lives of Britons of all classes. Combining illuminating and entertaining anecdotes with scholarly insight, this fascinating survey will increase an understanding of the British obsession with sport among sports lovers and loathers alike.

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