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This book shows how to enhance an institution's presence on the Web with tools that integrate a variety of handy, popular programs. Application Programming Interfaces (APIs) are software tools that help different programs work together, and Michel shows readers how to integrate them into existing library websites as well as use them to launch new kinds of services. Offering step-by-step guidance, this book Uses real-world examples to show how APIs can be used to promote library materials and events, visualize data, educate patrons, and mobilize library services Demonstrates how to create and manage widgets for photo galleries, instant reporting on computer/printer availability, featured book titles and book reviews from library users, tracking usage data, and many other library functions Includes instructions for working with popular tools such as Flickr, YouTube, Vimeo, Twitter, Google Charts, OCLC, WordPress, Goodreads, LibraryThing, and the Hathi Trust Provides plentiful screenshots, snippets of HTML code, and easy-to-follow samples to ensure that even novices will feel comfortable integrating APIs into their marketing plans Focusing on widely adopted tools that all have immediate, useful applications, this practical book will help extend any library’s reach.