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Renowned for its exuberant writing style, intriguing real life examples and cutting-edge research, this best-selling text is back with additional coverage of social psychology, emphasis on the practical applications of the discipline to students' lives, and engaging new 'psychomythology' features which pit science against commonly held beliefs.
This introductory psychology textbook focuses on 'mind bugs' - foibles of the mind that are intrinsically fascinating and provide fundamental insights into how the mind works. It outlines the most essential research in psychology and neuroscience.
Psychology: European Edition is a landmark new textbook for introductory psychology modules. Written by world-renowned researchers who are also award-winning popular science authors, the book introduces students to the core areas of this broad and fast-moving field with irresistible enthusiasm, insight, and humour. Psychology: European Edition features: • Totally up-to-date research coverage and a modern neuroscientific approach • A storytelling style that deftly weaves the historical with the contemporary • An innovative approach that highlights how insights into the mind are often derived from slips and errors – what the authors term mindbugs • Comprehensive coverage without unmanageable detail • A full range of pedagogical features, including Hot science boxes on cutting-edge research, and The real world boxes on psychology in everyday life • Fully adapted and new content for European students written by an eminent psychologist at Bristol University, UK who is also a renowned communicator of science. The Psychology: European Edition online package includes an extensive array of high-quality materials for lecturers and students. Lecturer materials include: • 2500 question testbank: multiple choice and true/false questions adapted by Bruce Hood for the European Edition • Worth Digital Media Archive: 64 video clips of classic and more recent experiments, interviews with psychologists and 3D brain models • Lecturer manual: containing lecture suggestions, discussion questions, class exercises, essay questions with guideline answers, a media planner and a BPS syllabus matrix • PowerPoint slides complete with figures and tables for every chapter. Student materials include: • PsychSim 5: an online activity program placing students in simulated research as the experimenter or subject, and dynamic demonstrations illustrating key psychological principles • Multiple choice questions, video and web assignments and weblinks, written and compiled by Bruce Hood • Additional information on studying psychology for Scandinavian students.
Offering a rigorous and critical coverage, this textbook introduces students to the central concepts, ideas, theories and findings in every major branch of psychology.

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