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If you're an executive, designer, product manager, marketer, or engineer, communication is part of your work. Using images and text in unique ways, comics can engage readers in ways traditional methods can't. In See What I Mean, you'll learn how to create comics about your products and processes without an illustrator—just like Google, eBay, and Adobe do.
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
أيهما أشد خطراً، المسدس أم حوض السباحة؟ ما هي الأشياء المشتركة بين معلمي المدارس ومصارعي السومو؟ لماذا ما يزال تجار المخدرات يعيشون مع أمهاتهم؟ ما هو مقدار اهتمام الوالدين حقاً؟ ما هو تأثير قضية «رو» و«ويد» في جرائم العنف؟ قد لا تبدو هذه الأسئلة مثل الأسئلة النمطية التي يسألها الاقتصادي، لكن ستيفن د. ليفيت ليس اقتصادياً نمطياً؛ إنه عالم شجاع أكثر من أي شيء آخر، يدرس المادة والأحاجي في الحياة اليومية ــ من الغش والجريمة إلى الرياضة وتربية الأطفال ــ وتقوم استنتاجاته عادة على قلب الحكمة التقليدية رأساً على عقب. وغالباً ما يبدأ بتل كبير من المعطيات وبسؤال بسيط لم يطرح من قبل. إنه يهتم ببعض هذه الأسئلة مثل قضايا الحياة والموت، وبعضها الآخر ذو ميزات استثنائية دون شك. وهكذا يحتوي هذا الكتاب على حقل جديد من الدراسة، وهو (الاقتصاد العجيب). ومن خلال سرده للقصص الآسرة ومن النظرة العميقة غير المباشرة، يبين ليفيت وزميله ستيفن ج. دوبنر أن الاقتصاد -في جذوره- دراسة للحوافز ـــ كيف يحصل الناس على ما يريدون أو يحتاجون، لاسيما عندما يريد الناس الآخرون الشيء ذاته أو يحتاجونه. في كتابهما (الاقتصاد العجيب)، يشرع المؤلفان في استكشاف الجانب الخفي ـــ من كل شيء؛ الأعمال الداخلية لعصابة مخدرات، وحقيقة الوسطاء العقاريين، وأساطير تمويل الحملات. وقصص الغش لدى معلمي المدارس. وأسرار جمعية كوكلوكس كلان (العرقية). ومن هنا فإذا كانت الأخلاق تمثل كيف نريد للعالم أن يسير، فإن الاقتصاد يمثل كيف يعمل العالم فعلاً. صحيح إن قراء هذا الكتاب سيتسلحون بقصص وأحاجٍ تكفي لتروى في آلاف الحفلات، لكن كتاب (الاقتصاد العجيب) يستطيع أن يقدم أكثر من ذلك، إنه يعيد تعريف الطريقة التي ننظر بها إلى العالم الحديث تعريفاً حرفياً. العبيكان للنشر
The Booker Prize-winning author of The Handmaid’s Tale pens a conclusion to the dramatic, hilarious, and heartwarming Angel Catbird trilogy. It's all-out war in the madcap culmination of Angel Catbird's superhero saga. The evil Rat army is aiming for world domination, and only a ragtag gang of half-cats stands in their way. • Margaret Atwood is one of the most important living writers of our day. She has been recognized internationally for her work through awards and honorary degrees. • Atwood, whose work has been published in over thirty-five countries, is the author of more than forty books of fiction, poetry, and critical essays, and has won the Man Booker Prize, the Giller Prize, Premio Mondello, and more. • Atwood's The Blind Assassin was named one of Time magazine's 100 best English-language novels published since 1923. (On MaddAddam) "Atwood's prose miraculously balances humor, outrage and beauty. A simple description becomes both chilling and sublime."--The New York Times (On The Year of the Flood) "Atwood is funny and clever, such a good writer and real thinker."--The New York Times Book Review (On Oryx and Crake) "Atwood has long since established herself as one of the best writers in English today."--The Baltimore Sun (On The Edible Woman) "Margaret Atwood takes risks and wins."-Time (On The Blind Assassin) "Atwood is a poet." -The New Yorker "[A] scintillating wordsmith"--The Economist
"A genetic engineer caught in the middle of a chemical accident all of a sudden finds himself with superhuman abilities. He takes on the identity of Angel Catbird and gets caught in the middle of a war between animal/human hybrids"--
Among the recent developments in the language sciences, the coming-of-age of the field of pragmatics and its official inauguration in the mid-seventies stand out as some of the most significant ones. The present work endeavours to sum up the development of the youngest offspring of linguistics in a number of conscientiously chosen, well-elaborated concepts that may be said to characterize both the discipline and its most famous practitioners. The increasingly complex notions and devices developed by linguists to cope with the description of naturally occurring language phenomena, have been joined with techniques and approaches due to the socially oriented schools of thought that see language first of all as a means of communication between human users. Based on the highly acclaimed and award winning Encyclopedia of Language and Linguistics this volume provides a collection of articles throughout which the vast scope of the field of pragmatics is unfolded and explained in up-to-date terminology and authoritative interpretation. It covers the history and the development of pragmatics and also looks at the future perspectives.

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