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Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts -- they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship. Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques -- backed by extensive research -- for the modern salesperson.
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Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Getting Started With Amazon Redshift is a step-by-step, practical guide to the world of Redshift. Learn to load, manage, and query data on Redshift.This book is for CIOs, enterprise architects, developers, and anyone else who needs to get familiar with RedShift. The CIO will gain an understanding of what their technical staff is working on; the technical implementation personnel will get an in-depth view of the technology, and what it will take to implement their own solutions.
Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introduction to business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice. The global business challenges facing today's students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money. Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook--it provides transformational learning and teaching experiences. Robert Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration. Adam Kemp, CPA has worked over 15 years in the fields of accounting and taxation in the private and public sectors. His experience covers state, local, federal, and international taxation of corporations, flow-through entities, and non-profits. Mr. Kemp has worked with some of the largest organizations in the United States, including Sallie Mae, MCI, and the PCAOB. He has drafted guidance and provided instruction on various topics, such as nexus standards, alternative tax systems, and deductible versus capital expenditures. Mr. Kemp is a Certified Public Accountant and holds a bachelor's of science in accounting from the University of Virginia and master of professional accounting in taxation from the University of Texas at Austin. Kelley Kemp, JD, Esq. is a practicing attorney in central Virginia, assisting clients in criminal and civil matters. She also serves as an adjunct instructor at various colleges, teaching courses on a variety of legal topics. Prior to becoming an attorney, Ms. Kemp worked in the field of securities regulation at FINRA (formerly NASD). Ms. Kemp received her bachelor's degree from the University of Virginia and attended law school at the Washington College of Law at American University.

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