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Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.
Explains how Billy Beene, the general manager of the Oakland Athletics, is using a new kind of thinking to build a successful and winning baseball team without spending enormous sums of money.
The Baseball Entertainer #2 by Robert Kuenster (IRD, Sep 2010), 96 pages, paper, $8.95. 978-1-56663-863-0 LTD sales: 1,764 ($7,818 net)A Game of Inches: The Stories Behind the Innovations That Shaped Baseball, New, Revised and Expanded One-Volume Edition, by Peter Morris (IRD, Apr 2010), 664 pages, paper, $26.95. 978-1-56663-853-1 LTD sales: 1,547 ($20,953 net)The Sports Junkies' Book of Trivia, Terms, and Lingo: What They Are, Where They Came From, and How They're Used by Harvey Frommer (Taylor Trade, 2005), 400 pages, paper, $16.95. 978-1-58979-255-5 LTD sales: 2,623 ($21,459 net)
SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
A compelling history of baseball written by the Hall of Fame sportswriter traces the history of the sport from the 1880s to the present, covering the business, statistics, media coverage, and controversies that have defined the sport since the beginning. Original.
Top sportswriter Terry Pluto goes behind closed doors in the Cleveland Indians front office to analyze the team's controversial recent move to scrap a roster of popular stars and rebuild on a budget.After a decade of hot teams and growing payrolls, savvy owner Richard Jacobs sold his franchise at the top of the market in 2000. New owner Larry Dolan and new general manager Mark Shapiro faced a challenge: how to keep winning without blowing their bankroll. They made radical changes. Stars such as Manny Ramirez, Roberto Alomar, and Jim Thome were gone, replaced with roster of unproven youngsters and veteran retreads. Fans were alarmed and dismayed. Yet, as predicted by Shapiro, the Indians were back in contention for the playoffs within three years of announcing their rebuilding plan. At the end of the 2005 season, the Tribe was one tantalizing game away from a return to the playoffs--and Shapiro was voted the league's "G.M. of the Year." How was it done? In his familiar clear prose, Pluto explains for fans the many risky moves made by management and tells which ones paid off, which ones failed, and why.

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