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Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your 'career capital,' and then to put all of your efforts into that direction.
In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love. SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.
THE ESSENTIAL GUIDE TO BECOMING A MASTER STUDENT was written with you in mind. Beginning with an introduction to higher education, you will learn about Master Student Qualities - the attitudes and behaviors that lead to success in the classroom and beyond. Tools such as the Discovery Wheel, the Discovery and Intention Journal Entry System, Power Process articles, and the Kolb Learning Style Inventory guide you through self-assessment and discovery, creating a foundation from which to build solid strategies for academic growth. This 160-page text invites you to put new ideas into action immediately and select additional strategies as you plan for your future. The fourth edition includes the new “Do you have a minute” feature, which provides specific actions that students can take to make a positive change or implement a new skill in just one minute. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
The author of Six Secrets of Change describes how and why the principal's role must change to maximize student achievement *** FREE Professional Development Guide Included *** Principals are often called the second most crucial in-school influencers (after teachers) of student learning. But what should the principal do in order to maximize student achievement? One of the best-known leadership authors in education, Fullan explains why the answer lies neither in micro-managing instruction nor in autonomous entrepreneurialism. He shows systematically how the principal's role should change, demonstrating how it can be done in short order, at scale. Reveals the three key roles that administrators must play in today's schools Explains how to choose the right versus wrong drivers of school success Filled with "action items" to help implement Fullan's program effectively Includes strategies that have been successfully field-tested in schools across the United States and Canada
In this comprehensive book, Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business, and this book, on what she calls a ‘boutique’ brand. These are pricier photo shoots and packages, which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully, repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients, but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful, Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence, creative marketing & promotions and repeat customers are the key to standing apart from the competition, therefor remaining vital.
Time management skills that work! Reboot your entire life in three simple steps Quick Reference Guide included with over 30 online tools and 40 done-for-you routines Is it possible to keep up on life, let alone enjoy it, when you’re overloaded and overwhelmed--with work, with errands, with emails and texts, and with relationship responsibilities? You get things done, but do you get them done well? Do you have enough time for other people--and for yourself? The 3 Secrets to Effective Time Investment takes you beyond simple time management to provide you with the skills and outlook you need to completely revamp the quality of your life. You'll learn how to reorient your mindset and use simple routines to accomplish more than you ever dreamed possible. Packed with tips and advice about how to overcome crippling emotions like guilt, let go of the compulsion to be perfect, and overcome the most common obstacles to a life well managed, this powerful, holistic, total-life guide is founded on three powerful principles: Secret #1: Clarify Action-Based Priorities Determine what's most important to you and define exactly what you will do to invest in those priorities Secret #2: Set Realistic Expectations Shift expectations of yourself and others from the realm of the ideal to the realm of the possible Secret #3: Strengthen Simple Routines Develop healthy habits so the flow of your life moves effortlessly toward your highest goals A renowned authority in her field, Elizabeth Grace Saunders illustrates exactly how her methods work through case studies of time-coaching clients, and she provides a quick-reference guide of real-life example routines on everything from exercising regularly to moving forward on a dreaded project. The 3 Secrets to Effective Time Investment does more than help you make the best of the time you have. It gives you the tools, insight, and guidance you need to overhaul your entire life. Praise for The 3 Secrets to Effective Time Investment: "You don't just need to manage your time, you need to invest it. This book offers key insights on what it means to live life well by getting things done and enjoying the ride." -- Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won't Get You There "If you lack grit--which most of us do--read this book. Elizabeth's practical insights on how to strengthen good time investment habits can help you develop the focus, discipline, and tenacity you need to achieve success." -- Heidi Grant Halvorson, PhD, author of Succeed and Nine Things Successful People Do Differently "I love the main thesis of this book--that time management is less about managing your time and more about managing your emotions. That alone is a good reason to read this book." -- Peter Bregman, CEO of Bregman Partners, Inc., and author of 18 Minutes "From the very phrase 'time investment,' you know this book is something special. Direct and powerful and easy to implement, Elizabeth has a key ingredient to your success right here." -- Chris Brogan, CEO of Human Business Works and New York Times bestselling coauthor of The Impact Equation “If you are going to go from ordinary to extraordinary success, you need to invest your time in your top priorities. Elizabeth teaches you how to do just that.” --Scott Gerber, founder of the Young Entrepreneur Council “This book can help you move past your blocks, invest your time wisely, and ultimately transform your life in the process.” --Jenny Blake, author of Life After College: The Complete Guide to Getting What You Want “This book is magical.” --Ash Kumra, cofounder of DreamItAlive.com; author of Confessions from an Entrepreneur series; and public speaker

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