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Optimize, optimize, optimize to get the most out of yourcompany's social media presence As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummiesserves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.