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Optimize, optimize, optimize to get the most out of yourcompany's social media presence As it turns out, social media is good for a lot more than funnycat videos, memes, and sharing what you're eating for lunch withthe world. As the social media sphere continues to grow and beredefined, it's more important than ever to arm yourself with thelatest information on how you can use it to drive traffic to yourwebsite, raise awareness of your brand, and promote your productsor services. If you're a marketer who has asked yourself how youcan possibly stay afloat in these newly chartered and oftovercrowded waters, Social Media Optimization For Dummiesserves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly?Well, it's comprised of two closely related practices. First, SMOrefers to a set of techniques in which social media is used todrive traffic to a website and create an interest in a product orservice. Second, SMO concerns the optimization of the social mediapresence itself with the goal of building followers, increasingengagement, and, again, generating interest in a product orservice. Each of these parts supports the other and, when thechannels are managed efficiently, enhances the other'seffectiveness. In this plain English, easy-to-follow guide, you'llquickly discover how to apply SMO practices to your marketing planto accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building yoursocial media presence to everything in between, Social MediaOptimization For Dummies points your business towardsuccess.
A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Outlines an approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement, covering such topics as determining creative tactics and measuring value.
Grow your business, build your career, find more customers, andbuild a valuable support network of likeminded business people. Networking is a crucial skill for all professionals and businessowners. Quite simply, it’s a fast and effective way to buildyour business or career - and excellent networking skills will setyou apart from the competition. Business Networking ForDummies shows you how to get the most out of networking -both online and offline. With Business Networking ForDummies, you’ll learn to: Use business networking to grow and develop your business Find the right platform or platforms to build your own networkand ‘assemble your crowd’ Pitch yourself and your business with confidence Get the most out of face-to-face networking events - includingvaluable tips on presentation skills and sound bites! Join up your ‘real life’ and online networking Measure your networking success Follow up with new contacts successfully “This is a cornerstone book for anyone involved in runninga smaller business and wishing to deploy networking as an enquirysource. It is clear, concise and provides a complete education forsucceeding in, what is for some, a difficult environment." Ben Kench, Leading UK sales trainer and business growthspecialist "I’ve read this entire book from start to finish and soshould you because, when you know what you’re doing, businessnetworking does work, and by following the blueprint thatStef has set down for you: first you’ll learn, thenyou’ll earn.” Brad Burton, Managing Director, 4Networking Ltd.
Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral change can help your business achieve unprecedented success — if you master the strategic use of social media engagement to build your brands, extend your reach, and influence social media conversations.
Invaluable advice on analyzing and measuring the effects ofsocial media Do you wish you could sit down with an expert to figure outwhether or not your social media initiatives are working? WithSocial Media Metrics Secrets, you can! Expert John Lovett taps intohis years of training and experience to reveal tips, tricks, andadvice on how to analyze and measure the effects of social mediaand gauge the success of your initiatives. He uses mini casestudies to demonstrate how to manage social operations with processand technology by applying key performance indicators, andassessing the business value of social media. Highlights how social media can impact all aspects of yourbusiness and transform the way you quantify successful interactionswith customers Shares innovative techniques for managing the massive volume ofsocial analytics data by putting data to work in ways thatcontribute to your organizational goals Details techniques for adopting a Social Analytics Frameworkfor understanding evolving consumer behavior necessary to competein a socially networked future Written in a conversational tone, Social Media MetricsSecrets goes behind the scenes to present you with unbeatableadvice and unparalleled insight into social media metrics.

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