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Beim ersten „Udo-Steinberg-Symposium – Jahressymposium für Angewandte Forschung im Sport“, das am 18. November 2014 an der Hochschule Mittweida stattfand, setzten sich Wissenschaftler und Praxisvertreter aus verschiedensten Disziplinen wie der Sportpsychologie, den Medien- und Wirtschaftswissenschaften oder auch der Pädagogik mit dem Thema Sport an der Schnittstelle von Medien und Psychologie auseinander. Neben psychologischen Fragestellungen wie der Motivation als Erfolgsfaktor im Leistungssport oder der Motivationsförderung von Spitzenathleten, werden aus Sicht des Marketing und der Medienwissenschaften u.a. die Gefahren des Ambush Marketings bei Sportgroßveranstaltungen sowie der Einsatz von Social Media im Spitzensport beleuchtet.
Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Sport, Recovery and Performance is a unique multi-disciplinary collection which examines both the psychological and physiological dimensions to recovery from sport. Including contributions from medicine, neuroscience, psychology and sport science, the book expertly explores the implications for applied and strategic interventions to both retain and stabilize performance, and promote health and well-being. Including chapters written by its leading experts, the book represents an important milestone in this evolving field of study. It covers issues around measuring recovery, the impact of overtraining on sleep and mental health, and addresses topics such as the impact of travel on performance. The book informs not only how managing recovery can improve performance, but also offers insights in how recovery can sustain athletes’ physical and mental health. Citing research from a range of individual and team sports, as well as extreme situations and the workplace, this is an important book that will be widely read across the sport sciences.
Just another applied sport psych book? Hardly. Get ready to take off in uncharted territory with Sport Psychology in Practice,which delves into complex, sensitive, and even taboo topics that many other texts have not approached. Compiled by renowned psychologist Mark Andersen, this text presents comprehensive and realistic dialogues between athletes and sport psychologists. These exchanges provide a real-world sensibility to the topics expressed in the book. The text guides readers through these situations: -Understanding the dynamics of a variety of issues, including alcohol abuse and violence, referral processes, erotic transference and countertransference, and communication problems between coaches and athletes -Working with diverse clients, including athletes of color, gay and lesbian athletes, and disabled athletes -Presenting to and working with entire teams -Plumbing the depths of several complex topics, including eating disorders and injury and identity issues In addition to covering some of these complex and deeply personal topics, the text details the fundamental issues of applied sport psychology, including developing the consultant–client relationship and connecting with teams, coaches, and individuals. In dealing with relationships a sport psychologist would typically face, Sport Psychology in Practiceaddresses serious ethical and philosophical issues and asks more general questions about the field and how to work with clients. Sport Psychology in Practicecontains insights from an elite list of contributors who explain, using real-life examples, how they successfully and ethically “do” sport psychology. Methods that have worked for the most respected practitioners in the field are presented with an informal, engaging approach and rely substantially on dialogue and actual experiences. In addition, the book offers expert commentary after three chapters, expanding on the issues within each of those chapters. It includes an afterword that analyzes the key points in the book. This book is a great starting point for discussion among students and long-time practitioners regarding how the field should evolve and what issues should continue to be debated. Part I of Sport Psychology in Practiceaddresses the processes of presenting sport psychology to groups, including youths and disabled athletes. Part II tackles the complex issues surrounding athletes' concerns and ethical situations. The authors discuss cases that required great compassion in dealing with athletes in fragile conditions and precarious situations. Part III explores issues related to working with diverse athletes, including athletes of color and gay and lesbian athletes. You will consider the challenges these athletes face, the development of the relationships between the athletes and sport psychologists, and considerations of sport psychologists' own prejudices and human frailty. Sport Psychology in Practicecovers the fundamentals and delves into complex and even threatening areas. It pushes the practice of sport psychology further than most other texts. With its coverage of taboo topics and its occasional use of frank language, it will be sure to provoke debate, discussion, and controversy—and to be a solid resource for students and professionals alike.
Recovery has long been an overlooked aspect of training for sports. Monitoring athletes with theRecovery-Stress Questionnaire for Athletesis a great step toward determining the extent to which an athlete is physically or mentally stressed and formulating strategies for recovery. In short, overtraining, burnout, and decreased performance can be dramatically reduced. The complete questionnaire package, developed by Michael Kellmann, PhD, and K. Wolfgang Kallus, PhD, provides a variety of tools to measure and track an athlete's recovery, including -two complete questionnaires (72- and 56-item forms), -manual scoring keys, -profile sheets, -a user manual that describes questionnaire development and data and profile interpretation, and -a computerized scoring database on CD. TheRecovery-Stress Questionnaire for Athletesidentifies the current recovery-stress states of athletes and provides a complete picture of the extent of stress they are experiencing. The questionnaire is based on the hypothesis that an accumulation of stress in different areas of life, with insufficient opportunity for recovery, leads to a compromised psychophysical state. Stress states are based on 12 non-specific and seven sport-specific scales. These scales draw a precise profile of an athlete's state, which demonstrates the difference between theRecovery-Stress Questionnaire for Athletesand other popular measurement tools, which measure only current mood states. Evaluation based on theRecovery-Stress Questionnaire for Athletesscales immediately provides valuable information on areas where improvement is needed. This information can be used to modify future behavior. The questionnaire is ideal for applied settings. As an added benefit, purchasers of theRecovery-Stress Questionnaire for Athletes: User Manualare encouraged to photocopy as many copies of the questionnaires as needed for both applied and research purposes. Recovery is vital in the sport training process as well as in everyday life. TheRecovery-Stress Questionnaire for Athleteshelps users to formulate strategies to enhance recovery, making training more effective. CD-ROM Minimum System Requirements -IBM PC compatible with Pentium processor or higher -Windows 9.x/NT 4.0 or Windows 2000 -At least 16 MB RAM with 32 MB recommended -2x CD-ROM drive -15 MB hard drive space available -Inkjet or laser printer (optional) -256 colors -VGA color monitor (800 x 600) -Mouse

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