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�With rare exceptions,� attested Hunter S. Thompson, �sportswriters are a kind of rude and brainless subculture of fascist drunks�. With contributions from leading international scholars and journalists, this definitive study presents a more sophisticated and balanced analysis of sports journalism. It explores the major themes, issues and practitioners in print, broadcasting and digital media, from developments in communications, via the complex relationship between reporters and athletes, to racism, sexism, nationalism and corruption. Essential reading for students, researchers or professionals working in sports journalism, sports broadcasting, or the sociology or history of sport.