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From the bestselling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), a startling and eye-opening examination of how the unconscious mind shapes our experience of the world. Winner of the 2013 PEN/E.O. Wilson Literary Science Writing Award Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.
"A groundbreaking program to help you cut back or quit drinking entirely--in the privacy of your own home"--
Drawing on the latest research neuroscience, cognitive psychology, behavioral economics, communications and marketing, a bestselling author demonstrates how the brain's enormous capacity to adapt is a factor that we can control to change our lives. Original. 20,000 first printing.
Μια τετραμελής ομάδα –μια ψυχολόγος, μια βιολόγος, μια ανθρωπολόγος και μια χωρομέτρης– στέλνεται να εξερευνήσει την αποκλεισμένη, μυστηριώδη Περιοχή Χ (είναι η δωδέκατη αποστολή που αναλαμβάνει τούτη την εξερεύνηση). Εκεί, μες στην παρθένα ερημιά, όπου δεν απομένουν παρά μόνο τα χαλάσματα ενός εγκαταλειμμένου χωριού, τα τέσσερα μέλη βρίσκουν έναν μυστηριώδη πύργο βυθισμένο στη γη, που στους τοίχους του ξετυλίγεται μια παράξενη γραφή φτιαγμένη από μύκητες, και στην άλλη άκρη της Περιοχής Χ ένα φάρο με ίχνη, μέσα, ενός τρομερού μακελειού. Πατώντας στέρεα στη λογοτεχνία του Χ. Φ. Λάβκραφτ και του Τζ. Γκ. Μπάλαρντ, μα και στο Σολάρις, ίσως, του Στάνισλαβ Λεμ, και στην αίσθηση που δίνει μια ταινία όπως το Στάλκερ του Αντρέι Ταρκόφσκι, ο Τζεφ Βάντερμιερ στον Αφανισμό (βραβευμένο με το Βραβείο Nebula το 2014), το πρώτο μυθιστόρημα της Τριλογίας της Νότιας Ζώνης, πλάθει μια εφιαλτική και συνάμα μαγευτική μα εντελώς μοναδική ιστορία επιστημονικής φαντασίας, ένα από εκείνα τα σπάνια βιβλία που εντέλει, και παρά τις όποιες ομοιότητες και αναφορές, στέκουν μόνα τους, δίχως στην πραγματικότητα να έχουν όμοιό τους.
Discover recent powerful advances in the theory, methods, and applications of decision and risk analysis Focusing on modern advances and innovations in the field of decision analysis (DA), Breakthroughs in Decision Science and Risk Analysis presents theories and methods for making, improving, and learning from significant practical decisions. The book explains these new methods and important applications in an accessible and stimulating style for readers from multiple backgrounds, including psychology, economics, statistics, engineering, risk analysis, operations research, and management science. Highlighting topics not conventionally found in DA textbooks, the book illustrates genuine advances in practical decision science, including developments and trends that depart from, or break with, the standard axiomatic DA paradigm in fundamental and useful ways. The book features methods for coping with realistic decision-making challenges such as online adaptive learning algorithms, innovations in robust decision-making, and the use of a variety of models to explain available data and recommend actions. In addition, the book illustrates how these techniques can be applied to dramatically improve risk management decisions. Breakthroughs in Decision Science and Risk Analysis also includes: An emphasis on new approaches rather than only classical and traditional ideas Discussions of how decision and risk analysis can be applied to improve high-stakes policy and management decisions Coverage of the potential value and realism of decision science within applications in financial, health, safety, environmental, business, engineering, and security risk management Innovative methods for deciding what actions to take when decision problems are not completely known or described or when useful probabilities cannot be specified Recent breakthroughs in the psychology and brain science of risky decisions, mathematical foundations and techniques, and integration with learning and pattern recognition methods from computational intelligence Breakthroughs in Decision Science and Risk Analysis is an ideal reference for researchers, consultants, and practitioners in the fields of decision science, operations research, business, management science, engineering, statistics, and mathematics. The book is also an appropriate guide for managers, analysts, and decision and policy makers in the areas of finance, health and safety, environment, business, engineering, and security risk management.
John M. Doris presents a new account of agency and responsibility, which reconciles our understanding of ourselves as moral agents with psychological research on the unconscious mind. Much philosophical theorizing maintains that the exercise of morally responsible agency consists in judgment and behavior ordered by accurate reflection. On such theories, when human beings are able to direct their lives in the manner philosophers have dignified with the honorific 'agency', it's because they know what they're doing, and why they're doing it. This understanding is compromised by quantities of psychological research on unconscious processing, which suggests that accurate reflection is distressingly uncommon; very often behavior is ordered by surprisingly inaccurate self-awareness. Thus, if agency requires accurate reflection, people seldom exercise agency, and skepticism about agency threatens. To counter the skeptical threat, John M. Doris proposes an alternative theory that requires neither reflection nor accurate self-awareness: he identifies a dialogic form of agency where self-direction is facilitated by exchange of the rationalizations with which people explain and justify themselves to one another. The result is a stoutly interdisciplinary theory sensitive to both what human beings are like—creatures with opaque and unruly psychologies-and what they need: an account of agency sufficient to support a practice of moral responsibility.
More people are in psychotherapy than ever before. Yet most of them have no idea of the vast differences between the hundreds of various schools of therapy. Therapy Breakthrough is the first book to clearly explain the theories and practices of the two big camps: Psychodynamic or PD therapy and Cognitive-Behavioral or CB therapy. PD therapists believe that emotional problems are caused by hidden forces in our unconscious minds, forces that cannot be observed directly and that resist being uncovered. CB therapists, by contrast, maintain that the roots of people’s emotional and behavioral disturbances can be identified by direct questions, and these problems can then be tackled by straightforward techniques. Therapy Breakthrough is written from the standpoint of CB therapy. Using psychological research, philosophy, and common sense, it argues that PD therapy is founded on mistaken theories of the mind, and explains how to apply CB methods directly to your own problems.

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