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Let legendary rock manager Simon Napier-Bell take you inside the (dodgy) world of popular music – not just a creative industry, but a business that has made people rich beyond their wildest dreams. He balances seductive anecdotes – pulling back the curtain on the gritty and absurd side of the industry – with an insightful exploration of the relationship between creativity and money. This book describes the evolution of the industry from 1713 – the year parliament granted writers ownership over what they wrote – to today, when a global, 100 billion pound industry is controlled by just three major players: Sony, Universal and Warner. Inside you will uncover some little-known facts about the industry, including: How a formula for writing hit songs in the 1900s helped create 50,000 of the best-known songs of all time. How infighting in the American pre-war music industry shut down traditional radio and created an opening for country music, race records and rock'n'roll. How Jewish immigrants and black jazz musicians dancing cheek-to-cheek created a template for all popular music that followed. How rock tours became the biggest, quickest, sleaziest and most profitable ventures the music industry has ever seen. After reading Ta-Ra-Ra-Boom-De-Ay, you'll never listen to music in the same way again.
The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: The value of the music industries Recorded music Live events Branding in music Artist management Digital distribution
The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster. From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, EV Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
Sean Phillips ist durch einen schweren Unfall entstellt. Er verlässt seine Wohnung nur selten, vertieft sich in trashige Romane und Fantasyfilme, und er erfindet ein Rollenspiel. In Trace Italian finden sich die Spieler in einem postapokalyptischen Amerika wieder, in dem sie um ihr Leben kämpfen müssen. Sean gibt die Handlung vor, jede Aktion der Spieler beantwortet er mit immer neuen Wendungen und Entwicklungen. Als zwei Spieler die Anweisungen Seans nicht in Trace Italian, sondern in der realen Welt ausführen, hat dies tödliche Konsequenzen. Und Sean muss sich die Frage stellen, welche Verantwortung er dafür trägt.
Unternehmen, Agenturen und Freiberufler stromen in soziale Netzwerke wie Facebook und entdecken die vielen anderen Moglichkeiten im Social Web. Doch aller Anfang ist schwer: Wer noch nicht Social Media-affin ist - und das sind nach wie vor so einige -, muss sich zunachst einmal einen Uberblick uber diese noch junge Medienlandschaft verschaffen. Wem es so geht, der findet in diesem Buchlein optimale Unterstutzung. Kompakt, prazise und gut verstandlich fuhrt Dan Zarrella in die vielseitigen "sozialen" Mediengattungen ein. Die deutsche Ausgabe prasentiert zusatzlich deutsche Dienste wie XING und Qype sowie Fallbeispiele aus dem deutschsprachigen Raum. Fur die 2. Auflage wurde das Buch komplett uberarbeitet und aktualisiert. Aus dem Inhalt: Was ist Social Media Marketing? Bloggen Twitter und Microblogging Soziale Netzwerke Mediasharing Social News, Bookmarking und Curation Social Location Sharing Verbraucherportale Foren Strategien fur Ihren Social Media-Auftritt Erfolgskontrolle
Der seltsame und stille Johnsey Cunliffe, der kaum je ein Wort sagt, erbt die Farm seiner kürzlich verstorbenen Eltern. Das Land soll das Kernstück eines millionenschweren Bauprojektes sein. Gerade als sich Johnsey das Glück zuwendet, wird er von allen Seiten unter Druck gesetzt. Er soll verkaufen. Doch genau das will er nicht.

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