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Looking at a series of intimate moments that affect people, the author of three "New York Times" Notable Books offers fresh essays on how everyday lives are shaped by modern capitalism. 2 charts.
Through a series of magnified moments in people's lives, Hochschild explores the impact of modern capitalism on our experience of care and love.
From the famed author of the bestselling The Second Shift and The Time Bind, a pathbreaking look at the transformation of private life in our for-profit world The family has long been a haven in a heartless world, the one place immune to market forces and economic calculations, where the personal, the private, and the emotional hold sway. Yet as Arlie Russell Hochschild shows in The Outsourced Self, that is no longer the case: everything that was once part of private life—love, friendship, child rearing—is being transformed into packaged expertise to be sold back to confused, harried Americans. Drawing on hundreds of interviews and original research, Hochschild follows the incursions of the market into every stage of intimate life. From dating services that train you to be the CEO of your love life to wedding planners who create a couple's "personal narrative"; from nameologists (who help you name your child) to wantologists (who help you name your goals); from commercial surrogate farms in India to hired mourners who will scatter your loved one's ashes in the ocean of your choice—Hochschild reveals a world in which the most intuitive and emotional of human acts have become work for hire. Sharp and clear-eyed, Hochschild is full of sympathy for overstressed, outsourcing Americans, even as she warns of the market's threat to the personal realm they are striving so hard to preserve.
In private life we try to induce or suppress love, envy, and anger through deep acting or "emotional work," just as we manage our outer expressions through surface acting. But what happens when this system of adjusting emotions is adapted to commercial purposes? Hochschild examines the cost of this kind of "emotional labor." She vividly describes from a humanist and feminist perspective the process of estrangement from personal feelings and its role as an "occupational hazard" for one-third of America's workforce.
From the famed author of the bestselling The Second Shift and The Time Bind, a pathbreaking look at the transformation of private life in our for-profit world The family has long been a haven in a heartless world, the one place immune to market forces and economic calculations, where the personal, the private, and the emotional hold sway. Yet as Arlie Russell Hochschild shows in The Outsourced Self, that is no longer the case: everything that was once part of private life—love, friendship, child rearing—is being transformed into packaged expertise to be sold back to confused, harried Americans. Drawing on hundreds of interviews and original research, Hochschild follows the incursions of the market into every stage of intimate life. From dating services that train you to be the CEO of your love life to wedding planners who create a couple's "personal narrative"; from nameologists (who help you name your child) to wantologists (who help you name your goals); from commercial surrogate farms in India to hired mourners who will scatter your loved one's ashes in the ocean of your choice—Hochschild reveals a world in which the most intuitive and emotional of human acts have become work for hire. Sharp and clear-eyed, Hochschild is full of sympathy for overstressed, outsourcing Americans, even as she warns of the market's threat to the personal realm they are striving so hard to preserve.
Cybercash refers to the creation and circulation of online money. The author applies economic analysis to this new form of electronic money to understand how it will enable the internet to re-establish itself as the dynamic centre of the new economy and how this new money form will become the dominant payment mechanism rivalling cash, paper cheques or credit cards. This will be the first book to look at the coming era of electronic money within the broader context of the economy.

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