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For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. • 400 unique evaluative descriptions of print and electronic resources for initial start-up, creating a business plan, management, marketing, personnel and HR, and competitive analysis • Screenshots of important and useful web pages • A glossary of relevant terms and acronyms • An index provides access by author, title, subject, and webpage
An expert marketer demystifies the art and science of marketing while offering tools, insights, and . . . peace of mind.
The founder of the For Eyes optical chain and a leadership expert team up to show entrepreneurs how to set the agenda, motivate employees, and keep people pumped about the growth of the enterprise-and themselves.
This insightful guide showcases a new psychological framework through which business leaders can transform themselves and their organizations. * Hundreds of cautions, insights, tips, and techniques * Candid "reality checks" throughout * Chapter-ending quizzes that profile the extent to which a firm is demonstrating the qualities of Ever-Evolving Enterprises * Numerous figures that profile the multidimensional nature of organizational transformation * Sources and notes at the end of each chapter

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