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The European Game is an adventure. Over three months Daniel Fieldsend travelled the continent discovering the methods for success used at some of the biggest clubs in Europe - from Ajax, Juventus and Benfica to Bayern Munich, A.C Milan, Lyon, Athletic Bilbao and many more. At every stop on his journey, Fieldsend delved to the very heart of what made each club tick, speaking to members of staff all the way up the hierarchical ladder, from scouts and academy coaches to first team managers, analysts and board members, pulling back the curtain to reveal their day-to-day workings. Insightful, ambitious and compelling, The European Game is about society, about identity and attachment. It comprises leadership, tactics, coaching and scouting as well as politics, finance, fandom and culture. It is a broad investigation into Europe's relationship with football and what nations can learn from one another, celebrating the uniqueness of football clubs around the continent and the culture of their nations, and exploring whether or not the methods they implement with success can be instilled in other domestic leagues.
This book explores the tradition of left wing political thinking in the culture of fans of professional football in Europe. It sets out to chronicle and celebrate the fraternal, communal and radical tradition of football - seen to best effect in demands for democratic fan ownership and control of clubs, in fan campaigns against racist and fascist mobilisation of football supporters, and in a firm commitment to anti-corporatism. Drawing on the rich and varied traditions of fan cultures across Europe, the book examines how football, as a cultural form, carries with it the possibility of promoting the voices of the disenfranchised and the marginalised, and so the basis for nurturing solidarity against oppression, alienation and exploitation current in modern capitalist society. This book was published as a special issue of Soccer and Society.
Brand Licensing is the most exciting and inspiring element of the marketing mix, reaching all of us in every product sector from clothing, food, giftware, household, music and publishing to stationery and toys. Brand Licenses can come from a fantastic variety of backgrounds including the arts, design, entertainment, celebrities, online and sport. Whether you are a brand owner looking to license out your brand or a manufacturer thinking of buying into a license, getting it RIGHT has never been so important. Secrets of $uccess in Brand Licensing is written by Brand Licensing Industry experts, Andrew Levy and Judy Bartkowiak who share their years of practical experience and contacts worldwide to bring you the inside story on todays successful brand licensing campaigns. What is Brand Licensing?; What makes a successful Brand License?; The process of Brand Licensing; The role of key players in Brand Licensing; Promoting your Brand License; Maximising Retail Impact; Keeping up with information and news on Brand Licensing. There is a plethora of successful globally Licensed Brands all competing for a share of retail space. This book is the key to unlocking the inside track on Brand Licensing.
Shifting European identities, cultural loyalties and divisions are often expressed more directly through attitudes to 'the people's game' game than in any other arena. This book examines European football journalism from throughout the last century to present a unique cross-cultural analysis of changing European national and regional identities. Building on detailed research into original language sources from across Western Europe, from the early 20th century to the present day, Football and European Identity traces this fascinating evolution. The resulting cross-cultural analysis of national identity in Europe provides the basis for a unique study of the interplay between football, society, politics and the print media, in three parts: Part 1: Old Europe national identity in the football writing of England, France, Germany, Italy and Spain Part 2: Nations within a State examines the status of Corsican, Catalonian and Basque identities Part 3: New (Football) Worlds explores the response of Europe’s presses to the emergence of Africa, South East Asia and the USA as major forces in world football
Cinematography for Games covers the space between the game and film industries by pointing out the most relevant cinematic techniques in today's hottest games, and including interviews with the game industry's greatest luminaries (including Will Wright: Sims legend, Harvey Smith, legendary game Deus Ex, Warren Spector creator of one of the original game companies, Origin). The convergence of games and film is a widely discussed and debated topic in the game industry. Many major publishers, along with some high-profile directors (John Woo, James Cameron, Steven Spielberg, Tony Scott) are exploring the middle ground between the industries. This book introduces game producers and directors to the tried and true techniques cinematographers have relied on for years. Game developers learn how to create compelling video games by: developing quality stories and characters; visualizing scenes within the game through the eyes of a cinematographer; using tried and true film industry methods for casting, voice-over, direction, and production. The book will also feature screen shots from some of today's hottest titles that illustrate key cinematic concepts, as well as advice from successful game industry professionals already using these techniques.
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