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As a bestselling introductory book on the basics of social research, The Good Research Guide provides an accessible yet comprehensive introduction to the main approaches to social research and the methods most commonly used by researchers in the social sciences
The Good Research Guide is a best-selling introductory book on the basics of social research.
Essay from the year 2004 in the subject English Language and Literature Studies - Literature, grade: A+, University of Bedfordshire (Luton Business School), 4 entries in the bibliography, language: English, abstract: When we carry out surveys we can not include everyone who belongs to the research group. That is why we select a portion of the group and assume this portion applies equally to others of the group. Mainly two groups of research techniques are used in the social research, namely probability sampling and non-probability sampling. To the group of probability sampling belongs random sampling, systematic sampling, stratified sampling, quota sampling, cluster sampling and multi-stage sampling. They rely on the idea that the researcher has some notion the chosen sample represents the whole of the selection. Included in the group of non-probability sampling are purpose sampling, snowball sampling, theoretical sampling and convenience sampling, basically it means we do not have enough information for the samples to represent a particular portion.
This work provides a user-friendly starting point for people doing small-scale social research projects. It identifies the key ideas and practices that underlie good research and provides clear guidelines to help newcomers and experienced researchers alike to design and conduct projects which meet the basic criteria for success. It is written for undergraduate, postgraduate and professional students in business studies, social sciences, health studies, media studies and education who need to undertake research projects as part of their studies. It will also prove invaluable for professionals with little experience of research.

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