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Your CV and cover letter are your first communication with a prospective employer. As the job market is becoming increasingly competitive, making the right first impression has never been more important. If you compromise on the quality of your CV and cover letter, and you reduce your chances of winning an interview. This book, which will appeal to anyone from entry-level to board level, encompasses a step-by-step guide on how to achieve killer competitive advantage by producing an impressive CV and cover letter. The job acquisition process, which has changed significantly in recent years, is discussed fully, and effective job-hunting tactics are provided. Interviews undertaken with top HR professionals, who are often the first point of entry, outline what you need to do to impress them. Their views and opinions are provided throughout the book. The book and CD are packed with practical examples of CVs and cover letters that have worked in real-life. These individuals were struggling to win interviews prior to their CV revamp. Their new CVs secured several interviews, many of which resulted in job offers. The CD contains CV and cover letter templates, and full transcripts of interviews held with the twelve industry experts from blue chip employers such as Vodafone, Tesco, KPMG, Korn Ferry and Jonathan Wren. Contents: Introduction; About the Author; Acknowledgements; How to Use this Book; Part One: The Job-hunting Process; Chapter 1: How to Approach Job Hunting; Chapter 2: Job-Hunting Tips; Chapter 3: Staying Marketable; Part Two: CV Writing; Chapter 4: You had Better get it Right!; Chapter 5: Determining the Most Suitable CV type; Chapter 6: Heading Your CV; Chapter 7: Career Objective; Chapter 8: Profile Statement; Chapter 9: Key Skills; Chapter 10: Educational Background; Chapter 11: Achievements; Chapter 12: Work History; Chapter 13: Voluntary Work; Chapter 14: Professional Association/Memberships; Chapter 15: Publications and Patents; Chapter 16: Computer/Technical Skills; Chapter 17: Languages; Chapter 18: Additional Information; Chapter 19: References; Chapter 20: Format, Structure and Presentation; Chapter 21: Reviewing Real CVs; Chapter 22: Top CV Tips; Part Three: Cover Letter Writing; Introduction: Don't Neglect how important it is!; Chapter 23: The Importance of a Covering Letter; Chapter 24: The Marks of a Good Cover Letter; Chapter 25: Speculative Versus Specfic Cover Letters; Chapter 26: Specific Cover Letters that have Worked; Appendix; Action Words; Index.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Written for students, graduates and academics from the disciplines of film, media and related subjects, and for those from other disciplines who want to break into the media, this book is a virtual career coach and an employability course all in one package. A practical handbook, it offers encouragement, advice, information and case studies to help students to make the most of the opportunities in this very competitive career world. The book can be used as a textual support for careers modules and PDP (Personal Development Planning), graduate workshops, on-line courses and as a departmental or careers library resource. Equally, it works effectively as a self-help guide to enable individuals to focus on their career / life development.
Cider with Roadies is the true story of a boy's obsessive relationship with pop. A life lived through music from Stuart's audience with the Beatles (aged 3); his confessions as a pubescent prog rocker; a youthful gymnastic dalliance with northern soul; the radical effects of punk on his politics, homework and trouser dimensions; playing in crap bands and failing to impress girls; writing for the NME by accident; living the sex, drugs (chiefly lager in a plastic glass) and rock and roll lifestyle; discovering the tawdry truth behind the glamour and knowing when to ditch it all for what really matters. From Stuart's four minutes in a leisure centre with MC Hammer to four days in a small van with Napalm Death it's a life-affirming journey through the land where ordinary life and pop come together to make music.
"This work provides a detailed account of book burning worldwide over the past 2000 years. The book burners are identified, along with the works they deliberately set aflame"--Provided by publisher.
When you are hit be redundancy in a recession you can't leave your job search to chance. This book is about helping you to look for jobs more successfully than everyone else.

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