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Not just another day at the office … or is it? The surgical technician ducks as a stapler flies past his head during the concluding moments of a lengthy and difficult operation…. The high-powered, internationally known finance guru seeks to turn fortunes around at the university of which he is now president … and finds himself a leader without followers…. The powerful satraps silently sabotage the CEO's desperately needed growth initiative.… These are “moments that cannot be ignored”—events, actions, comments that stop people in their tracks and, in one fell swoop, make it blindingly clear that an organization is stuck and unable to move forward. And they have become regular occurrences in today's corporations, non-profits, and educational institutions as new forms of work, communication, and technology expose the ways in which an organization's culture—or “the way we do things around here”—conflicts with new competitive demands. The result: telling incidents—all too visible elephants in the room—that reveal underlying conflicts as well as hidden assets. In The Moment You Can't Ignore, Malachi O'Connor and Barry Dornfeld tell fascinating “you are there” stories of people and organizations as they encounter and then navigate through and beyond these un-ignorable moments, and show what we can learn from them. They outline the big questions organizations need to ask themselves about identity, leadership, and the capacity to innovate that an understanding of culture can help answer, and deliver powerful insights into recognizing and harnessing hidden assets that point in the direction of a new future. In our age of porous organizations and constant change, The Moment You Can't Ignore demonstrates that the adage, “culture eats strategy for lunch,” is more relevant now than ever.
This innovative book focuses on helping high-risk adolescents and their families rapidly resolve long-standing difficulties. Matthew D. Selekman spells out a range of solution-focused strategies and other techniques, illustrating their implementation with vivid case examples. His approach augments individual and family sessions with collaborative meetings that enlist the strengths of the adolescent's social network and key helping professionals from larger systems. User-friendly features include checklists, sample questions to aid in relationship building and goal setting, and reproducible forms that can be downloaded and printed in a convenient 8 1/2" x 11" size. Blending family therapy science with therapeutic artistry, the book significantly refines and updates the approach originally presented in Selekman's Pathways to Change.
One of the most respected marketing gurus in the world shows why some of today′s biggest brands are having trouble and how to avoid repeating their mistakes. It wasn′t long ago that Levi–Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight–from–the–hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in–depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies′ brands and avoid brand–killing blunders.
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
To make the journey into the Now we will need to leave our analytical mind and its false created self, the ego, behind. From the very first page of Eckhart Tolle's extraordinary book, we move rapidly into a significantly higher altitude where we breathe a lighter air. We become connected to the indestructible essence of our Being, “The eternal, ever present One Life beyond the myriad forms of life that are subject to birth and death.” Although the journey is challenging, Eckhart Tolle uses simple language and an easy question and answer format to guide us. A word of mouth phenomenon since its first publication, The Power of Now is one of those rare books with the power to create an experience in readers, one that can radically change their lives for the better.
Is psychoanalysis in decline? Has its understanding of the human condition been marginalized? Have its clinical methods been eclipsed by more short-term, problem-oriented approaches? Is psychoanalysis unable (or unwilling) to address key contemporary issues and concerns? With contributors internationally recognized for their scholarship, Progress in Psychoanalysis: Envisioning the Future of the Profession offers both an analysis of how the culture of psychoanalysis has contributed to the profession’s current dilemmas and a description of the progressive trends taking form within the contemporary scene. Through a broad and rigorous examination of the psychoanalytic landscape, this book highlights the profession’s very real progress and describes a vision for its increased relevance. It shows how psychoanalysis can offer unparalleled value to the public. Economic, political, and cultural factors have contributed to the marginalization of psychoanalysis over the past 30 years. But the profession’s internal rigidity, divisiveness, and strong adherence to tradition have left it unable to adapt to change and to innovate in the ways needed to remain relevant. The contributors to this book are prominent practitioners, theoreticians, researchers, and educators who offer cogent analysis of the culture of psychoanalysis and show how the profession’s foundation can be strengthened by building on the three pillars of openness, integration, and accountability. This book is designed to help readers develop a clearer vision of a vital, engaged, contemporary psychoanalysis. The varied contributions to Progress in Psychoanalysis exemplify how the profession can change to better promote and build on the very real progress that is occurring in theory, research, training, and the many applications of psychoanalysis. They offer a roadmap for how the profession can begin to reclaim its leadership in wide-ranging efforts to explore the dynamics of mental life. Readers will come away with more confidence in psychoanalysis as an innovative enterprise and more excitement about how they can contribute to its growth.
Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

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