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The factual, concise and first-choice guide for the real fan. Now in its 64th year, PLAYFAIR FOOTBALL ANNUAL includes all the Champions League and Europa League details; a compact directory for English and Scottish clubs; English and Scottish league and cup match results; and stats on how English league clubs have fared over the last 25 years. A pocket-size treat - this is the ideal book to take to matches and settle arguments before, during and after!
Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 82%, , language: English, abstract: This paper evaluates, firstly, the direct and indirect economic benefits which are brought by sporting events at the national level; secondly, government decisions with regards to the economic development of sporting events; thirdly, cultural changes in a society due to sporting events which the government advocates for.
The Shorter Wisden is a compelling distillation of what's best in its bigger brother. Available from all major eBook retailers, Wisden's digital version includes the influential Notes by the Editor, all the front-of-book articles, reviews, obituaries and all England's Tests from May 2010 up to and including their latest Ashes triumph.
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
New York Times Bestseller Po Bronson and Ashley Merryman's work changes the national dialogue. Beyond their bestselling books, you know them from commentary and features in the New York Times, CNN, NPR, Time, Newsweek, Wired, New York, and more. E-mail, Facebook, and Twitter accounts are filled with demands to read their reporting (such as "How Not to Talk to Your Kids," "Creativity Crisis," and "Losing Is Good for You"). In TOP DOG, Bronson and Merryman again use their astonishing blend of science and storytelling to reveal what's truly in the heart of a champion. The joy of victory and the character-building agony of defeat. Testosterone and the neuroscience of mistakes. Why rivals motivate. How home field advantage gets you a raise. What teamwork really requires. It's baseball, the SAT, sales contests, and Linux. How before da Vinci and FedEx were innovators, first, they were great competitors. Olympians carry TOP DOG in their gym bags. It's in briefcases of Wall Street traders and Madison Avenue madmen. Risk takers from Silicon Valley to Vegas race to implement its ideas, as educators debate it in halls of academia. Now see for yourself what this game-changing talk is all about.
The most authoritative and comprehensive calendar reference for teachers--revised annually to keep readers up-to-date! Offers unique facts, important holidays, and major anniversaries in a handy day-by-day calendar format. New to this edition is a blog that will feature content from the book, fresh ideas for incorporating information into curriculum, and occasional guest entries by some of our other authors on the teacher resource list.

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