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The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and influence without even leaving the house! Social media platforms such as Twitter and Facebook make it possible to leverage the most powerful marketing tool available—you!—no technical wizardry or design savvy required. In this candid and accessible book, internet entrepreneur Sarah Prout reveals how anyone, with any level of experience, can build a successful online business and harness the power of influence with social media. She shares her tried-and-tested methods for networking and attracting subscribers and followers, debunks social media myths, road-tests a range of different business models, and gives you all the inspiration and power tips you’ll need to get your online business—and bank account—thriving in no time.
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Living the Dream is a business book for creative people. It provides the insights and action steps they need to confidently put their skills and passions to work, to make the best business decisions possible, all in service of the ultimate goal--to make a living doing what they love. This inter-disciplinary, no-holds barred guidebook is for emerging and established creative small business owners. It delivers management, marketing ideas, and principles that can make independent creative work stress free and financially rewarding. Living the Dream is void of useless references to big companies, celebrity CEOs, or industry inbreeding. Instead, it gives creative people the real goods on proven business-building strategies without all the mumbo jumbo. This powerhouse of a book is focused on how to be successful and creative as a freelancer or small business owner. Through interviews, case studies, and features, the industry pros and subject matter experts provide the wisdom, objectivity, and context that creatives need. It's all about being creative and getting paid.
Unlock Your Power to Create Positive Change The power of influence in our world is undervalued and often ignored. But if you want to make a real change in the lives of others, it will be your everyday influence that draws people in and excites their potential. Stan Toler examines the ways you can profoundly change your own life and the world we live in. You will learn how to shape your attitude to inspire and motivate those around you ensure that your own influence isn't wasted develop a strong vision and purpose for your future Your words, actions, and attitudes hold the power to build up or tear down. Make a positive, lasting impression that will add value to those around you, encourage people to follow your lead, and inspire others to greatness.
At the end of World War II, the United States had all the money—and all the power. Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America’s place in the world. America, Cohen and DeLong argue, will no longer be the world’s hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world’s ability to innovate economically, financially, and politically. Cohen and DeLong also explore American’s complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism. An essential read for anyone interested in how global economics and finance interact with national policy, The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.
Show up on time, work hard, do well, and rise up the corporate ladder? Maybe. Oral communication is the most crucial ingredient in advancement on the job. In Power Talk, Sarah Myers McGinty analyzes the social and psychological elements of speech in the workplace, helping readers hear who's in charge and talk their way ahead. Fast trackers match the right speaking style to the situation and develop a corporate voice that comes across loud and clear. From the voice mail message that gets a call back to navigating a department meeting, listeners will learn how to become their own best spokesperson and advocate.
Praise for Buzz "Buzz is 'step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite." -Kevin Lane Keller E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth "As the authors so enthusiastically show, every marketer wishing to create a hot product today must first create a powerful wave of buzz. And as they do so authoritatively demonstrate, that buzz must be authentic-cultivated from the ground up via real experiences." -B. Joseph Pine and James H. Gilmore coauthors, The experience economy "When Marian Salzman enters a room, she sucks out all the ennui, stagnation, and negative thinking-instantly replacing it with excitement, joy, and just plain buzz. If Marian's spreading it, you need to catch it!" -Seth Godin Author, Purple Cow "Here's the buzz about this book: It's smart, it's timely, and it's on target. If you want to apply the power of one of the oldest forms of marketing to some of the newest challenges in business, Buzz will show you how it's done. Spread the word: This is a honey of a book!" -Alan M. Webber Founding Editor, Fast Company magazine "All marketing practitioners are increasingly aware of the need to go well beyond the obvious in terms of communicating and building brands. This book caters admirably to that need, both in terms of the superb sweep of existing knowledge it puts together, as well as the insightful examples that the authors have pulled in from their own experience. As we make the transition to the 21st century, this is a must-read for all serious marketers." -Anish Gupta Director, Strategic Support Services, Reckitt Benckiser

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