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The LENS gives you the clarity to help your son reach his full potential on the playing field and in life. It provides a powerful vision for who he can become, and a meaningful purpose for navigating today's myopic (short-sighted or narrow-minded) youth sports culture. It helps you see clearly what matters and what doesn't. The LENS focuses on developing the talents of a champion athlete, hidden from the average sports parent in our world today. Regardless of his age or physical ability, you'll see how these talents can be developed in your son. You'll also see how they change who he becomes, and how they separate him from others in sports and in life. In a world of youth sports where rising costs, increased investment, and unhealthy pressure have become the norm, it's time to give your sports parent experience the meaning and purpose it deserves. It's time to choose a new perspective. It's time to become a champion parent, and to raise a champion son.