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Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
إنّ كتاب اللوياثان الذي وضعه (سنة 1651)، من الكتب المؤسِّسة لنظرية الفلسفة، وهو يبتكر أسطورة السلطة المطلقة فيضع ركائز التقليد السياسي الحديث.. فقد قرّر البشر، استناداً إلى قُدرتهم الخاصّة على العزم والتفكير، أن يُزوّدوا أنفُسَهُم بقانون مُشترَك ومُصطَنَع، وعندها لم يعد القانون يرتكز على العالم الإلهي، بل على العالم الإنساني. واللفياثان هو كائن بحري خرافي له رأس تنين وجسد وأفعى ويرد ذكره مرات عدة في الكتاب المقدس، أما هوبز فيستعمله ليصور سلطة الحاكم أو الدولة التي يستبدل بها الناس ضمن عقد اجتماعي جديد سلطة الدين أو اللاهوت.
This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. • Provides a unique all-in-one guide suitable for beginners that covers content creation and design matters such as web typography and better prepares writers and designers with new responsive web design and development techniques • Presents an expanded set of web-available materials and new, original examples to better enhance the book and provide additional guidance to readers • Offers expanded coverage of topics such as web typography, HTML5 media elements, version control, and HTML and CSS preprocessors
Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This guidebook addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions for running a successful business.

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