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Silicon Valley pioneer Ray Zinn, CEO of top microchip company Micrel for 37 years, shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First In high school, Ray Zinn’s track coach told him he was too short to run the hurdles. Ray took this as a challenge and, after months of hard training, became the fastest hurdler on the team. That drive and self-discipline is, to Zinn, the essence of the entrepreneurial spirit. It’s what pushed him to achieve the impossible, founding a Silicon Valley microchip company—without venture capital—and turning it into a global empire with an enviable 37-year track record as CEO. Tough Things First, the distillation of Ray Zinn’s astonishing career as CEO of Micrel, is a comprehensive head-to-toe training program for entrepreneurs and leaders—based on hard-won lessons in business and in life. Zinn’s tough-love approach gives you the guidance you need to: • Find your vision, set your goals, and make them happen • Build your business like you’d train your body: with heart, soul, mind, and passion • Master the psychological disciplines that will sharpen your focus and drive • Create a corporate culture that engages employees and inspires confidence • Put people first and push them to achieve their personal best • Tackle the tough jobs today—and ensure your success tomorrow Zinn tells you what it takes to succeed in a world where markets are constantly changing, new technologies are emerging, and small startups are going head to head with industry giants. He shows you how to be a good leader and what you can do to make yourself even better. He reveals why discipline is the first and most important step—for the entrepreneur and the organization—and why people are your single most valuable resource. He offers practical, no-nonsense advice on processes and procedures, finances and growth creation, changing markets and new technology. But that’s not all. The key to your success, Zinn explains, lies in your mind, your body, your vision, and your heart. This book shows you how to develop these interconnected skills, how to integrate them into your life and work, and how to handle the tough things first. As the trailblazing founder and CEO of Micrel, Inc., one of the world’s leading microchip companies, Ray Zinn bootstrapped his company, achieved consistent profitability, and delivered a total equity value of more than $800 million at its acquisition. In 37 years of leading this publicly traded microchip empire, he saw it through the dot-com bust and Great Recession—with only one unprofitable year—relying on his discipline as a leader, passion as an inventor, and training as an athlete. In 2015, Zinn stepped down as Micrel’s CEO and is in the process of launching a Silicon Valley accelerator that will help business visionaries build profitable, enduring companies.
Leadership, management and life wisdom from Silicon Valley's longest serving CEO.
Great leadership begins with great understanding. No one knows that better than basketball legend Byron Scott and lifelong business executive Charlie Norris who, respectively, won NBA championships and resurrected multimillion-dollar corporations by being team players no matter their position. Whether it's on the basketball court, in the boardroom, or in everyday life, getting to the heads and hearts of people is paramount to getting the most out of them. In SLAM-DUNK SUCCESS, Scott and Norris share their parallel formulas for victory and prove that, with the right tools, winning can happen anywhere. As a player Scott won three championships with the Los Angeles Lakers, and as coach he twice took the New Jersey Nets to the NBA Finals and won Coach of the Year honors with the New Orleans Hornets. With every team his role changed, but his winning mentality never faltered. As CEO of McKesson Water, Charlie Norris turned a $200 million-dollar company into a company that sold ten years later for $1.1 billion dollars and, as chairman of the board of Freshpet, he helped lead the start-up from early stage testing to become a publicly traded company with a market value of over $350 million. In each job, he led with the same amount of conviction and care. Their book-which grew from their unlikely friendship and realization that two men from completely different backgrounds could have the same leadership ideals-breaks down their keys to motivating others, negotiating deals, and creating prosperity from scratch. Their blueprint includes lessons on listening, turning failure into learning opportunities, and delegating authority with extreme precision. Leadership is a full-time job and Byron Scott and Charlie Norris's story is a guidebook for leaders in all fields and in any position looking to better both their careers and lives. Champions are formed when people make those around them better and this book shows how you can be a winner every day.
Begin your small business success today as you transform your business idea into a powerful, functional business plan with Hiduke/Ryan's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 9E, you'll find the timely advice, powerful skills, and effective plans you need for success. Make the grade with CourseMate + LivePlan! This interactive website helps you make the most of your study time by accessing everything you need to succeed in one convenient place. This version of CourseMate includes LivePlan from Palo Alto Software; a proven web-based business plan software that allows you to produce a professional-grade business plan through software used by real entrepreneurs. MANAGEMENT CourseMate also provides an interactive eBook, dynamic flashcards, interactive quizzes, videos, games, and more to help you master today's management concepts. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Devil in the Details provides a step-by-step pragmatic guide to leading teams. The experiences Kevin Kennedy shares here are real and will help you practice your own leadership in a new way. Penny Herscher, president and CEO of FirstRain Inc. In the bloated world of management books, this is an all-too-rare license to think. The chapter on working with the board alone is worth the cover price. Ric Andersen, partner, Milestone Partners When journalists, technology beat writers, or business historians write the story of a high-tech company, they tend to lapse into clichs. Devil in the Details is the opposite of such books. It allows you to observe things at close range and get an unvarnished picture of how management and leadership really work. Kevin Kennedy is direct and unafraid. Betsy Atkins, president and CEO of Baja Corporation In business as in other aspects of life, the best leaders balance emotion and inspiration with a meticulous understanding of the details. With respect and compassion for aspiring leaders at all levels, Kevin Kennedy guides the reader using situational techniques that work equally well in the back office and the board room. The Honorable Gregory W. Slayton, founder and principal of Slayton Capital; former US Consul General and US Chief of Mission to Bermuda An insightful journey through real-world case studies of leadership, both the good and the not so good. Marty Kaplan, chairman of the board, JDSU
Instant National Bestseller "Excellent." --San Francisco Chronicle "Brotopia is more than a business book. Silicon Valley holds extraordinary power over our present lives as well as whatever utopia (or nightmare) might come next." --New York Times Silicon Valley is a modern utopia where anyone can change the world. Unless you're a woman. For women in tech, Silicon Valley is not a fantasyland of unicorns, virtual reality rainbows, and 3D-printed lollipops, where millions of dollars grow on trees. It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties. In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back. Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women. Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.
What it takes to be a truly great CIO... from the IT leaders who know best What does it take to get to the top in IT today, stay there, and thrive? How do you realign IT to maximize business value, and become a full strategic partner in the organization's most crucial decisions? CIO Wisdom brings together answers from 20 of the world's most successful senior IT executives. Based on their extraordinary private discussions over the past five years, it covers every facet of IT leadership: planning, budgeting, sourcing, architecture, strategy, and much more. If you're an IT leader—or you intend to become one—it's the most important book you'll read this year. What really works right now Taking charge: Creating a 90-day tactical plan-and an intelligent long-term strategy Refocusing IT on your company's core business drivers Leading IT in today's rapidly evolving "extended enterprise" Deciding what to outsource-and managing your outsourcing relationships Implementing the ten metrics most critical to IT success Setting priorities when infrastructure costs are rising and resources are declining Evolving the leadership style that works best for you-and your organization Coping with the incredible personal pressures of IT leadership Addressing the unique challenges that face women in IT's upper echelons The authors' profits from this book will support a scholarship program for underprivileged students planning IT careers

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