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Annotation Whether photographers hone their skills at art school or are self-taught, learning the art of photography is only the first step in building a successful career. Solid business skills are key to becoming a true professional photographer, though being an entrepreneur has its pros and cons. Tucci and Usmani's The Business of Photography will show photographers what to expect, what not to expect and how to make smart decisions in clear, easy to understand language. Chapters include: business finances, studio focus, equipment expenditures, pricing and marketing.
Go behind the scenes with twenty-five leading professionals and explore what makes their work unique. Whether you’re looking for tips on location selection, better time management, posing cues, lighting insights, or some new ideas for shooting the reception, you’ll find the answers at your fingertips. Music-photographer turned wedding shooter Angela Hubbard (Rolling Stone, Spin, Vanity Fair) shows you how to design iconic images of your couple. Jim Garner, named one of the world’s top-ten wedding photographers by American PHOTO Magazine, reveals how a change in his products and design strategy revolutionized his approach to shooting weddings. Anne Almasy (Huffington Post: Wedding blogger) and Catherine Hall (named Best Wedding Photographer by The Knot) explore the role of emotional and personal connections on your images. Also featured are images and fascinating insights from acclaimed artists: Dave & Quin Cheung, Salvatore Cincotta, Bob & Dawn Davis, Tracy Dorr, Brett Florens, Jim Garner, Jerry Ghionis, Michael Mowbray, Christie Mumm, Josh Newton, Huy Nguyen, Kristi Odon, Dennis Orchard, Srinu & Amy Regeti, Ken Sklute, Damon Tucci, Neal Urban, Riccis Valladares, Paul Van Hoy, Neil Van Niekerk, Ethan Watts, and Stephanie Zettl.
Designed to address the challenges of posing two subjects together, this visual sourcebook offers creative, evocative poses for a variety of two-subject groupings, including romantic couples, business partners, friends, and siblings. Through the inclusion of contemporary images from some of the world’s most accomplished photographers, shutterbugs will learn how to finesse poses to show the relationship between the subjects in the portrait. Grouped according to how much of the subject is included in the frame—from head-and-shoulder shots to full-length portraits—this manual is organized to teach compositional skills and how to direct the eye to points of focus within an image. An indispensible handbook for beginning, intermediate, or professional photographers, this book provides inspiration along with a plethora of images for igniting a creative spark.
There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.
The core goal of photography is representing subjects that have depth and texture in a medium that inherently lacks both those qualities, and this book shows the best way to rise to that challenge: through the careful application and capture of lighting. It demonstrates how to accentuate or minimize textures, add or subtract highlights, and create or combat shadows to showcase the subjects in the best way and create the illusion of a third dimension in the images. Exploring techniques for lighting portraits, still-life subjects, nature images, and architectural shots, both studio and location lighting are covered in detail. The book teaches photographers how to study their subjectsÑwith all of the textures, colors, shapes, and surfaces they haveÑthen visualize the image as a finished photograph before the photography actually begins. With chapters that thoroughly cover the science of lighting and visualization, photographers can apply that knowledge and successfully create artful images.
WHO NEEDS WEDDING PERFECTION? Whether you know someone who is getting married, or in the middle of planning your own wedding, Wedding Perfection is for you. This book clarifies uncertainties and answers many questions every couple has about their big day. Wedding Perfection is an on-the-go reference guide, wedding planner, and therapist rolled into one. There is no reason why the most important, fun, special day of someone's life should be tainted by uncertainty, stress, or uninformed decisions. Some of the issues addressed in this book include: Brides, this book is your roadmap. It will guide you down the path to the wedding of your dreams with sage advice and some much-appreciated humor. For all you grooms, this book is your trusted Wedding Cliff Notes that will help you understand the psychology of a wedding so you can support your lovely bride-to-be! As you read along, you will probably wonder how Scott Messina has taken numerous years of planning wisdom, and consolidated it all into one book. The answer is simple: direct, honest, full disclosure. This book is told from the perspective of an experienced wedding professional who tells it like it is... for better or worse! Wedding Perfection is a distillation of two plus decades of research. Armed with Wedding Perfection, you will gain confidence and learn about both the right and wrong way to proceed on this memorable journey.
Männer wollen anders fotografiert werden als Frauen. In anderen Posen, in anderem Styling, in anderem Licht. Dies ist das erste Buch, das Ihnen zeigt, wie – für private oder Business-Porträts, für Werbe- oder Fashion-Fotografie. Der New Yorker Mode-Fotograf Jeff Rojas gibt Ihnen systematische und einfache Lösungen für Styling und Posing sowie für die Nachbearbeitung an die Hand, mit denen Sie die Erscheinung und Persönlichkeit Ihrer männlichen Models optimal zum Tragen bringen. Rojas macht Sie zunächst mit den fotografischen Anforderungen der verschiedenen Gesichts- und Körpertypen vertraut. Er erläutert, wie Sie durch die richtige Wahl von Haltung, Licht und Objektiv die gewünschte Bildwirkung erreichen, indem Sie bestimmte Züge betonen und mögliche Problemzonen wie hohe Stirn, Hautunregelmäßigkeiten, Bauch oder Doppelkinn zurücknehmen. Rojas zeigt, wie Sie Ihr Model im Stehen, Sitzen und Liegen posen und seine Kleidung so arrangieren, dass sie perfekt sitzt. Schließlich lernen Sie ausführlich und am Beispiel konkreter Setups, wie Sie Ihr Model ins richtige Licht rücken – angefangen bei der benötigten Hardware über verschiedene Arten von Porträts bis hin zum professionellen Lichtsetzen für Mode- und Werbefotos.

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