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Provides information on getting the most of the tools and services found on Yahoo!
Today Yahoo! is a top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource. Yahoo! has changed the way products and services are purchased all over the world. In recent years Yahoo! sellers posted an estimated $60 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational. Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo! This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Στην Κοινωνία του θεάματος- που κυκλοφόρησε το 1947-, ο Guy Debord εκθέτει συνεκτικά τους τρόπους λειτουργίας της σύγχρονης κοινωνίας όπως διαμορφώνεται από τα τέλη της δεκαετίας του 1920 και γιγαντώνεται, παροξυσμικά και παρανοϊκά, έως τις μέρες μας. Μισό αιώνα μετά την πρώτη του έκδοση, αυτό το μοναδικό βιβλίο παραμένει δυναμικά επίκαιρο. Γράφει ο Debord: «Το θέαμα δεν μπορεί να εννοηθεί ως κατάχρηση ενός κόσμους της όρασης, ως το προιόν των τεχνικών μαζικής διάχυσης εικόνων. Είναι μάλλον μια Weltanschauung [κοσμοθεώρηση] που έγινε πραγματική, που εκφράστηκε υλικά. Είναι μια θεώρηση του κόσμου που έγινε αντικειμενική». Όσον αφορά τον ίδιο τον συγγραφέα, ακολούθησε στη ζωή και έως τον εκούσιο θάνατό του έναν και μοναδικό κανόνα. Τον συνοψίζει στον πρόλογο της Τρίτης γαλλικής έκδοσης του ανά χείρας έργου: «Οφείλει κανείς να διαβάσει αυτό το βιβλίο έχοντας κατά νου ότι γράφτηκε με την πρόθεση να βλάψει την κοινωνία του θεάματος. Δεν είπα ποτέ τίποτα το εξωφρενικό».

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