China Entrepreneur

China Entrepreneur

Written by: Juan Antonio Fernandez

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  • Publisher: John Wiley & Sons
  • Publish Date: 2012-11-27
  • ISBN-10: 9781118580660
  • ebook-china-entrepreneur.pdf
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Book Summary

Launching a business in China? Give yourself a "second moveradvantage." China-bound entrepreneurs and small business owners:learn from experienced China hands before you bring your businessto the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest,most dynamic consumer market? Hundreds of thousands of otherinternational businesspeople are too, but only a small percentageof them will succeed in bringing their start-up dreams to life inthe Middle Kingdom. Give yourself a huge head-start by learning directly fromexperienced China pioneers. CHINA ENTREPRENEURS deliversstreet-tested advice on launching, growing, and operating your ownbusiness in China. Authors Juan Antonio Fernandez, professor ofManagement at the China Europe International Business School, andLaurie Underwood, accomplished journalist and Director of ExternalCommunications at CEIBS, use their combined 26 years of Chinaexperience to interview 40 successful internationalentrepreneurs who have launched and built businesses inChina. These entrepreneurs share their first-hand advice, anecdotes andbest practices in tackling the key challenges of winning in theChina market, from negotiating with government and winningnecessary start-up approvals, to hiring and keeping the rightstaff, to collecting payments and to safeguarding intellectualproperty. In addition, the experiences of the entrepreneurs will bejuxtaposed against insights from experienced China consultants whoassist start-ups in operating in China. Thus the book will balanceextensive, on-the-ground business advice against the insights ofconsultants who have risen to prominence in the China businessenvironment by advising SME business operators on succeeding inChina.

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