The People s Car

The People s Car

Written by: Bernhard Rieger

  • Publisher: Harvard University Press
  • Publish Date: 2013-04-09
  • ISBN-10: 9780674075757
  • ebook-the-people-s-car.pdf

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Book Summary

Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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